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The Other Eye: The fascinating business side of sports

The business side of sports and the growth value associated with it

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European Football Sponsorship: Critical Year

Heat on sponsorships in European football is already beginning to rise. With the ban on gambling sponsorship in front-of-shirt real estate, 2026/27 is set to become a defining year.

IPL Media Rights 2023-27: Riding the Money Train

The After-effects of IPL Media Rights Purchase

Ever Increasing Social Media Networks of Football Clubs

Deep-dive into the social media follower ecosystem of football clubs

Cracking the India Code: Establishing Global Sports Properties

Navigating the complex Indian consumer ecosystem

The Relationship Between Sports & Brands in India

Exploring brand spends on sports

The Curious Case of Indian Sports Consumers

Deep diving in the Indian sports consumption ecosystem

IPL - The Fascinating ‘Brand’Wagon

Brand's Love Affair with IPL

The Business of Sports

This is The Other Eye: The fascinating business side of sports, a newsletter about The business side of sports and the growth value associated with it.