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Peter Csathy's "the brAIn" - real media & AI intelligence · Aug 11, 2026

The AI Royalty and Licensing Marketplace: All You Need to Know About Pricing, Deal Terms

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Peter Csathy · Peter Csathy's "the brAIn" - real media & AI intelligence

I recently moderated an expert “Insider” session for Digital Hollywood focused on the AI content licensing and royalty marketplace. My session included leading media companies/content licensors (The New York Times’ Adam Greenberg), AI platforms/content licensees (Emi Wayner, formerly Google AI), and AI content licensing platforms (Dave Davis of Protege, Mickey Maher of Vermillio, and Luke Arrigoni of Loti).

The ground we covered - including the most up-to-date specific pricing for all forms of media (videos, music, text) and licensing deal terms - was remarkable. It’s information you won’t find anywhere else - all in a rapid fire, fascinating session that also covers AI licensing for celebrities via NIL (name/image/likeness).

It’s a “must watch” discussion. Click on the main thumbnail above or this button below to watch and/or listen to it.

WATCH AI LICENSING MARKETPLACE SESSION

You can also listen to the full session on my companion “the brAIn” podcast, available on all podcast platforms. Click on the buttons below to hear it.

LISTEN ON APPLE PODCASTS

LISTEN ON SPOTIFY PODCASTS

What do you think? Send me your thoughts to peter@creativemedia.biz.

My firm, Creative Media, is at the forefront of AI’s transformation of the worlds of media and entertainment. We represent entertainment and technology innovators and talent who leverage the power of AI. We know the issues. In fact, we’re ahead of them. And we define real world, practical solutions — and do it far more responsively and cost-effectively than others. We specialize in entrepreneurial legal services and high impact business strategy and consulting. We can be your fractional business team or General Counsel.

Reach out to me at peter@creativemedia.biz to learn more.

LEARN MORE ABOUT CREATIVE MEDIA

Read the original on themediabrain.substack.com

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