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KCB Group’s Director of Marketing and Communications, Rosalind Gichuru, has underscored the importance of translating strategy into tangible consumer value as the bank closed the first half of 2026. In a recent reflection, Gichuru described H1 as a clear demonstration of how purposeful execution can turn strategic priorities into meaningful experiences for customers. Anchored in […] The post NEW:…
Havas has appointed Roxana Ravjee as Chief Executive Officer for Africa, as the agency prepares for its next phase of growth across the continent. The appointment reflects Havas’ view that Africa’s future should be shaped by African leadership — leaders who understand its people, celebrate its diversity and are committed to unlocking its potential. Ravjee […] The post Havas appoints Roxana Ravjee…
Colin Fleming, Chief Marketing Officer for Business at OpenAI, noted that generative AI has dramatically closed the gap between conceptualizing an idea and testing its market effectiveness. As artificial intelligence rapidly transforms how marketing teams develop ideas, build campaigns, and make strategic decisions, it is introducing a new dilemma for modern brands: determining which projects […]…
MTN Digital Infrastructure, the parent company of Bayobab, has appointed Nour Alkhatib as General Manager: Customer Success, effective 1 September 2026. Alkhatib brings extensive experience across the telecommunications value chain, spanning marketing, communications, category management, customer experience and commercial strategy. Her career has covered markets in Africa and the Middle East,…
Banking may be built on numbers, transactions and financial decisions, but the brands that endure are built on something far more human: trust. Few marketing leaders understand this intersection between business and human connection as deeply as Esi Edziiba Mills-Robertson, Director of Marketing at Fidelity Bank Ghana. Esi has built a distinguished career at the […] The post CMO of the Week: Esi…
Reputation has become a full-funnel strategy rather than a one-off campaign, and brands that fail to build trust with both humans and artificial intelligence risk disappearing from the consideration set of B2B buyers, according to Marine Lucas, Global Program Lead for Customer Scaled Engagement & Marketing, LinkedIn Partnerships at LinkedIn In a recent analysis of […] The post Brands must build…
Equity Bank Uganda Limited is intensifying its direct engagement with key customers across the country’s eastern region, as Managing Director Gift Shoko and the Senior Management Team continue a multi-day customer visit programme focused on manufacturing, mining and industrial growth. The engagements form part of the bank’s African Recovery and Resilience Plan (ARRP), which prioritises […] The…
In Uganda’s competitive financial services landscape, few marketing leaders combine deep industry experience, digital fluency and a genuine commitment to the profession quite like Charity Winnie Kamusiime-Asiimwe. As Head of Marketing at dfcu Bank, she brings a rare blend of strategic clarity and practical execution that has been shaped across telecommunications, advertising and banking. Her […]…
Indeed is deliberately moving beyond traditional job-search advertising to build longer-term talent pools, according to Chief Marketing Officer James Whitemore. In a recent conversation on the Ad Age Marketer’s Brief podcast with host Brandon Doerrer, Whitemore outlined how the company has changed its marketing approach in the year since he took the role. The shift […] The post James Whitemore…
Many Nigerian SMEs and mid-sized companies are setting themselves up for frustration by hiring a single person to handle both marketing and sales, according to marketing strategist Milen Oyinlola. Oyinlola observes that businesses often post job descriptions for a “marketing manager” that quietly include sales targets, content creation, brand strategy, and the expectation to close […] The post…
CalBank PLC has unveiled the CalBank Abakade Promo, a three-month savings campaign aimed at encouraging a stronger savings culture among customers while offering them the opportunity to win cash prizes worth up to GH₵100,000 ($8,500). The promotion, launched at the bank’s Head Office in Accra, forms part of CalBank’s broader customer engagement and financial inclusion […] The post CalBank unveils…
Dr. Ifesinachi Okoli-Okpagu, Chief Marketing Officer of Heirs Insurance Group, has shared key leadership insights from the recent Heirs Holdings Group Leadership Council, highlighting the importance of ownership, governance, execution and organisational culture in building resilient and high-performing institutions. In a reflection published on her LinkedIn page following the leadership gathering…
