Most timelines are arbitrary. Parkinson's Law shows how compressing them forces prioritisation. What if the thing you think takes two years could be done in two months?
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When I first transitioned from corporate law to tech, I spent time working with a range of startups. At one, where I reported directly to the CEO, we were discussing an upcoming project I’d be driving forward.
“How long do you think this will take?” He asked. I thought about it for a moment, pattern-matching against my most recent experiences driving cro…

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