5 Questions to Ask Before You Hire an Illustrator for your Children's Storybook

One of the main questions I field with clients is how do I know what to look for in a children’s book illustrator. Remember, if you’re self-publishing, you’re not just the author—you’re also the project manager. That means you’ll be the one hiring your illustrator, managing the timeline, and overseeing the creative flow. If you’re traditionally publishing, you probably won’t get to choose any illustrator on the planet (at least not right away), but you’ll often have input from a shortlist your publisher provides.

Asking the right questions—whether to your publisher or your illustrator directly—helps you build a partnership grounded in clarity and trust.

Asking the right questions up front can save everyone involved stress and confusion later. Here are five that matter most:

Every illustrator works differently. Some sketch by hand and color digitally; others use watercolor, collage, or Procreate. Ask how they like to begin, when they prefer to receive feedback, and what their revision process looks like. Make sure you understand what their turnaround time typically is, and let them know how long you’ll need as well (I usually ask for 7 business days.)

Illustrators are often juggling multiple projects, and many work freelance or part-time. Be upfront about your deadlines, but ask about theirs, too. Understanding their rhythm helps you set realistic expectations and keeps the project moving smoothly on both sides.

Some illustrators love brainstorming sessions and regular check-ins; others prefer to work independently and share progress in stages. There’s no right or wrong—it’s about compatibility and work styles. Be honest about how involved you want to be, and it’s okay if it doesn’t match up. Either you’ll decide you can flex, or you’ll another illustrator is a better fit.

If your being traditionally published, you won’t need to worry about this one as the publisher takes care of all of this. But if you’re self-publishing, this is important! Money conversations can feel awkward, but clarity here prevents confusion later. Ask whether their fee includes sketches, revisions (and how many!), and final artwork. Clarify who owns the rights to the images, whether royalties are involved, and how they handle post-completion changes (those can add up fast).

Experience matters—not just for skill, but for process. A seasoned illustrator understands technical details like file formatting, bleed lines, and communication with art directors. A newer illustrator might bring fresh creativity but need more direction. Neither is wrong—you just need to know what kind of partnership you’re entering into–and who else you might need to bring on to the team.

The right illustrator doesn’t just draw your story idea—they enhance it. A good illustrator should bring emotion, texture, and additional meaning to your words. So ask good questions, communicate clearly, and look for someone who handles your story with care.

Because choosing an illustrator isn’t just a creative decision—it’s an act of stewardship. You’re trusting someone else to carry your words into a child’s imagination. Choose someone who will hold that calling as tenderly as you do.

Writing together,

Laura + The KidLit Lab Team