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The Gen Zer

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Does ‘nickel-and-diming’ make Gen Z stingy?

‘I’m bad at maths, let’s just split it three ways!’

Studying the social media spectacle of a solar eclipse

glasses at the ready, everyone

Why is Gen Z fixated on… frozen yoghurt?

slather my dessert in chocolate and call it wellness, baby

TikTok finally admits it has an ‘AI slop’ problem

the rise (and potential fall) of TikTok slop

Why FIFA embraced IShowSpeed at the World Cup

we did it, chat

Gen Z worries about misinformation on social media. Why can’t they leave?

your nan isn’t the news feed’s only victim

Wimbledon bets on influencers to reach Gen Z

game, selfie, match

How a fragmented internet is reshaping Gen Z marketing

different strokes for different folks

Love Island tanks as Gen Z cools on influencer culture

putting the ‘bomb’ in ‘bombshell’

The UK shuts down social media for under 16s…what could go wrong?

pack it up, it’s over

Why Gen Z is rejecting perfection (and Steven Bartlett)

just have a glass of wine, lad