
Issue 216: What The GPHG Longlist Data Tells Us About The World
The mainstream exodus continues; India's brands arrive; Complication confusion. Plus: how to define a British watch brand.
Honest about watches
Live Last read · last published · next check

The mainstream exodus continues; India's brands arrive; Complication confusion. Plus: how to define a British watch brand.

It turns out there are very few good answers to this extremely first-world problem

Picking fights, interviewing incredible people and delivering honest analysis

Plus: four hot new watches leaked via the GPHG, and a new podcast episode from The Watch Enquiry featuring Davide Cerrato

A linguistic, cultural and occasionally statistical analysis of new watch brand names, from Niton to N3W5

Easter ain't the half of it. How watches could still get better - and the areas in which they might be just about as good as they're going to get

Who'll buy Ronda's new silicon movement? How can brands beat psychological price barriers? Should you call out CEOs exaggerated claims? And what exactly is the whole deal with F.P. Journe?

Will the watch world embrace Basilia, a new trade fair for 2027? Also: why would we assume The Escapement will be watch geek Fyre Festival?

It's better than the old 38mm, but it had damn well better be for a 50 per cent price rise

The Pragnell Bray Origins Clock, a perfect copy of Harrison's H1, is both a tribute to genius and a remarkable creation in its own right