Today, for free on the Flowerlogue… I’m chuffed to share some exciting news. I’m now writing regularly for Australian Florist, the new online editorial publication from the Florists’ Review.
The opportunity hit my email inbox a few months ago when I received an unexpected email from the editor asking whether I’d be interested in contributing to the new Australian platform. It was one of those emails that I had dreamt about but never quite expected to receive.
Like many writing opportunities, I wondered whether the role would be voluntary in exchange for “exposure.” We held an our online meeting, I suggested several story ideas and, somewhat nervously, asked whether contributors were paid. I guess like most people I find talking about money awkward, but after several years of writing, I felt it was a fair question. I’m pleased that we were able to map out 3 articles for the first few months with a contributor fee for each article, with additional payment for the use of my own photographs. Last week my inaugural piece was published - my very first paid online editorial publication.
I’ve been writing for Flowers Magazine Australia (FMA) for the love of it for the past 2½ years. Writing the 15 articles has taught me an enormous amount about writing, and my ability to write and my commitment, and I’m incredibly grateful to the editors for the opportunity to begin my writing journey. I am a bit of an introvert and writing has forced me out of my shell, encouraged me to approach people, cold call interviewees and put myself out there. It has provided me a future avenue to remain in the flower industry but gradually pull back from the physical work on the floral event industry as I inevitably grow older. In addition to Australian Florist I hope to continue writing for FMA.
What makes this story even more amazing is that the editor found my writing through The Flower Scout on Substack. I had no idea they had been reading along.
My inaugural article, “A Global Movement with Local Roots: Rethinking Plastic in Floristry,” explores how Plastic Free July began in a suburban neighbourhood of Perth, my hometown before growing into a worldwide movement. I also share how I’ve gradually reduced plastic use in my own floristry practice over the past five years, replacing plastic products as they reached the end of their life rather than all at once in a logic and financially sustainable way. It’s a topic I plan to explore in greater depth in a future article as these sustainable changes can be made all year round, not just during July.
If you’d like to read the full article, you can sign up for free at Florists’ Review and subscribe to one or more of its weekly online publications, including the ‘new’ Australian Florist, Living Flowers, Flora Magazine, Canadian Florist, and Superfloral, depending on where you live or where your interests lie. Or you can read it here. The free newsletters cover the people, ideas, trends, and issues shaping the floristry industry, alongside practical advice, expert insights, and inspiring floral design.
Finally, a little encouragement for anyone writing here on Substack.
I have a humble Substack following of less than 500 subscribers and have never had a note or article go viral. I rarely receive likes over 15, I’m very grateful for my 8 generous paid subscribers and I’ve been writing weekly here since December 2025. If you’re feeling discouraged by low views, few comments, or slow subscriber growth as I often do, keep going, because not every opportunity announces itself straight away. Sometimes the right people are reading quietly in the background, and you never know where your work might lead.
Next week I write what I was meant to write about this week - Why florists need to know about and understand weird botanical behaviours.
Thank you for being here and supporting The Flowerlogue. You can help support me by following me on Instagram or Linkedin.
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