I doubled my open rate using this Substack subscriber segment

Last week I showed you where a publisher looks in the Substack dashboard. This week I show you what a publisher does with what she sees.

In this replay, you’ll watch me — full screen share — build a segment of moderately engaged free readers, decide what to say to them, and send one nurture email inviting them to book a free Editorial & Audience Review. That email is sitting at a 60% open rate right now. My usual is 28%.

Paid subscribers get the whole walkthrough, including:

The exact filter settings I used, the copy-paste prompt I gave to AI to mine my post data for headline and phrasing patterns — it works with a simple CSV download, no special tools required — and how I decide when to take AI’s suggestions and when to return to my original creative instinct. I’ll also report back in 10 days on what this segment actually did.

If you’ve been feeling like your audience is sleepy, this is the work that wakes them — done in front of you, on a real publication, with real numbers.

💡 Did you k…