I tagged every look at Copenhagen SS27: colour is back, neutrals are out
After years of quier luxury winning, the consumer is moving towards colour this next season, and I have the data to prove it
THE DATA FASHION BRIEF
Fashion news, trends and brand performance, decoded through data. Not instinct, evidence.
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This Week in Fashion Data #05/08: Chanel is the hottest brand, again
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This Week in Fashion Data #20/07
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Men Carry Bags Now, and Here's the Proof
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I Analysed Every Look From Menswear SS27: Here Are The Trends Sticking Around
The key trends, the colours, and the categories actually moving, whether you work in fashion or just can't stop thinking about it.
I'm A Fashion Data Analyst, But Still Can’t Get Dressed
The data behind decision fatigue, and the decision that got me dressed for Milan Fashion Week and a wedding back to back
I Counted More Wired Earbuds Than AirPods On The Street. The Data Agrees.
I analysed why everyone suddenly has a cord hanging out of their pocket again. Sound quality has nothing to do with it.