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Diageo to Reformulate Popular Whiskies and Rum After Flavoring Crackdown

Diageo has agreed to reformulate some of its biggest-selling whisky and rum brands in India after the country’s food safety regulator banned several products over alleged violations involving added flavorings, Reuters reported Monday. Two Indian government sources told Reuters that Diageo has agreed to change the formulas for the affected spirits, while the regulator is […]

‘Tastes Just Like the Chips’: Pringles Flavored Vodka Arrives

The internet is abuzz after a Pringles-flavored vodka has been spotted. Pringles fans can now drink the flavor of their favorite potato chips thanks to a bizarre new vodka from Sugarlands Distilling Company. The Tennessee distillery has released Pringles Dill Pickle Potato Vodka, a 60-proof spirit inspired by the flavor of Pringles’ Dill Pickle potato […]

Fernet-Branca’s New Limited-Edition Bottle Pays Tribute to Tattoo Culture

Beloved bartender staple Fernet-Branca is celebrating its longstanding connection to tattoo culture with a new limited-edition bottle designed by Los Angeles-based tattoo artist Austin England. The 2026 release is the third installment in Fernet-Branca’s annual U.S. Limited Edition series. England reworked the Italian amaro’s familiar eagle emblem using the visual language of classic tattoo flash.…

Diageo Cuts Nearly 2,000 Jobs as New CEO Begins Cost-Cutting Overhaul

Diageo cut nearly 2,000 jobs in its latest financial year as new CEO Dave Lewis begins a sweeping restructuring of the world’s largest spirits company. The maker of Guinness, Johnnie Walker, Smirnoff and Captain Morgan had an average of 27,938 full-time employees during the year ended June 30, down 1,922, or more than 6%, from […]

American Spirits Industry Urges Trump to Get US Alcohol Back on Canadian Shelves

The Distilled Spirits Council of the United States is urging President Donald Trump to use the latest pause in his tariff fight with Canada to restore American spirits sales across the country. Chris Swonger, president and CEO of DISCUS, welcomed the Trump administration’s decision to delay a threatened 50% tariff on Canadian products, including spirits, […]

BuzzBallz Rolls Out 2 Pop-Tarts-Flavored Cocktails

Pop-Tarts and BuzzBallz appear to be teaming up for two of the more unexpected canned cocktail flavors of the year. Two new BuzzBallz cocktails inspired by Pop-Tarts flavors — Frosted Brown Sugar Cinnamon and Frosted S’mores — have surfaced at retailers, according to product listings and sightings shared by beverage-focused Instagram account SodaSeekers. The products […]

Trump Pauses 50% Canada Tariffs After Last-Minute Deal, Putting Alcohol Trade Fight on Hold

President Donald Trump has delayed a new round of 50% tariffs on Canadian imports after the U.S. and Canada reached a last-minute deal Tuesday, temporarily easing a trade fight that has had major consequences for the alcohol industry on both sides of the border. Trump announced the pause on his social media platform less than […]

Samuel Adams Brewery Workers Declare Intent to Unionize

Workers at the Sam Adams Boston Brewery in Jamaica Plain, Massachusetts, have delivered a letter declaring their intent to unionize. Reports indicate that the staff consists of bartenders, beer ambassadors, cooks and key holders organizing for “job security, equitable treatment, equality, clear & consistent policies and clearly defined wages & benefits.” “If you’re talking to […]

Mary Dowling Whiskey Drops Trademark Lawsuit Against Texas Distillery

A Kentucky bourbon company named for pioneering distiller Mary Dowling has dropped its trademark lawsuit against a Texas whiskey company, ending a legal dispute over the use of the Dowling name just two months after it began, Bloomberg Law reported Tuesday. Mary Dowling Whiskey Co. filed a notice of voluntary dismissal with prejudice on Thursday, […]

The Best Non-Alcoholic Spirits of 2026, Part I

At the Zero Proof Choice Awards, we drank some amazing non-alcoholic spirits but top honors are yet to come. The words no sooner left her mouth than we all nodded in approval. “Double gold.” Renowned mixologist L.P. O’Brien, The Daily Pour co-founder Andrew Eisbrouch and I were certain this non-alcoholic cinnamon whiskey alternative checked every […]