Bujeti, a Nigerian financial technology startup focused on African businesses, has unveiled a new visual identity—a new logo, refreshed colour palettes and a fresh typeface—in its bid to reflect its evolution and expansion into new markets.
Founded in 2022 by A'chille Aruoko and Samy Chiba, Bujeti set out to help African businesses issue corporate cards to their employees, control and manage their expenses and keep track of their finances.
The rebrand, the company notes, reflects its evolution from a corporate cards and expenses management platform for African businesses to the Finance Control Centre for African businesses empowering them to scale smarter and with total control. “This isn’t just a new logo. It’s a symbol of our evolution and a sharper focus on what truly matters: helping African businesses take full control of their finances,” the company shared.
With a sharper mission to accelerate business growth with a unified, fully automated solution, the new visual identity, Aruoko says, is simple: No noise, no fluff—just precision, strength, and confidence.
“We needed a bold identity that reflects who we are today—and our bigger mission: empowering African businesses to move faster, grow smarter, and scale with confidence,” the company notes.
Video Credit: Bujeti
According to Aruoko, this isn’t just a rebrand. It’s a full reset. “Bujeti is now the Finance Control Centre for growth-focused companies across Africa. Whether you're running payroll in Ghana, approving vendor payments in Kenya, or tracking multi-currency spending across your group in the Ivory Coast, Bujeti gives you one place to control it all,” he wrote.
Catch up on other rebrand/brand refresh stories on The Creatives Note.
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