The Year-Long Free Trial
The tool that solved everything — and still cost its creator the sale.
The Build Log_
Weekly breakdowns of how operators design, build, and run systems — technical architecture, workflows, and the decisions behind them.
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Latest posts
I did the one thing I swore I’d never do
When the line between visionary and unhinged blurs
The Marketing Mirage
I walked the trade show floor and watched businesses disappear before my eyes.
How a $5 Umbrella Jump-Started My Business
It was the dumbest idea I ever had.
The Executive Wanted Blood
The day I learned that following orders and using judgment can both get you fired — and what I do differently now.
Everything I Needed to Know About AI, I Learned from Walt Disney in 1964
Walt Disney built machines to end drudgery. The future depends on whether we learn to use ours the same way.
Choosing an AI Model Is Not the Decision You Think It Is
How to think about AI in your business without creating new risks
She Gave Me My First Real Chance. They Made Me Box Up Her Office.
The day I learned what “stepping on toes” really means.
The Pet Store Principle
My cat demonstrated the first rule of business that everyone forgets.
The Weekend I Outplayed My Boss
He left the bait. I took it. And I learned what moxie really means.