Brand Waves This Week
Kith and BMW celebrate the fourth chapter of their partnership, Gap embraces music and self-expression, and Kylie Jenner takes KHY into footwear with GIA BORGHINI
The Brand Waves
The latest branding and marketing news.
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Brand Waves This Week
Athleta puts dance at the heart of community, Cardi B reimagines denim for Old Navy, and Graza takes its olive oil to the NASCAR track
The attention crisis and the rise of influencer marketing
Why trust is becoming brands' new competitive advantage
Brand Waves This Week
Samsonite redefines lifestyle, Abercrombie & Fitch celebrates New York, and SNICKERS® Ice Cream Minis turns recruitment into a viral campaign.
Brand Waves This Week
Depop launches its new campaign with Zara Larsson, Miu Miu redefines contemporary femininity, and UPDATE puts Kim Kardashian at the center of its latest campaign.
Brand Waves This Week
BÉIS refreshes its Core Collection with Shay Mitchell, Gap celebrates ’90s denim with Hailey Bieber, and IKEA reimagines the way we live at home.
Brand Waves This Week
Bath & Body Works transforms body care into a sensorial experience with Hilary Duff, Dunkin’ brings back the King Kylie era with an iconic campaign, and HEINZ turns football cards into a product idea.
Brand Waves This Week
Elle Woods becomes a capsule collection, LEGO turns Olivia Rodrigo into a buildable universe, and Reddit redefines the value of communities.
Brand Waves This Week
Reformation and Umbro turn sportswear into lifestyle, New Balance and Miu Miu reinterpret tennis with Coco Gauff, and Pinterest takes inspiration beyond the screen with Manifestival.
Brand Waves This Week
Hollister enters the home category with Target, Polaroid challenges over-digitalization, and McDonald’s brings nostalgia back to the center of its strategy.