Marketing Strategy and Leadership Posts by Gerardo A. Dada
In 2024, the most prestigious names in Swiss watchmaking had a hard year. Vacheron Constantin — founded in 1755 — saw sales drop around 14%. Jaeger-LeCoultre fell roughly 18%. The Swatch Group, which owns Omega, Longines, and Tissot, watched its operating profit collapse by 75%. Swiss watch exports declined overall. In that same down market, … Continue reading "Richard Mille: How a Marketer…
What a Chess Champion Can Teach You About Strategy (You Don’t Need to Know Chess) Garry Kasparov was the best chess player in the world for twenty straight years. He became World Champion at twenty-two and held a version of the title until 2000. Then he wrote How Life Imitates Chess, looking back at how … Continue reading "Think Like a Grandmaster: 7 Strategy Lessons from Garry Kasparov" The post…
Most B2B sellers believe they have a pitch problem. They don't — they have a trust problem. In this post, Gerardo Dada breaks down why product-focused selling gets you delegated to the wrong buyer, how trust actually works as a measurable system, and what it takes to shift from vendor to value-based partner. Drawing on the Challenger Sale framework, the trusted advisor model, and real examples…
The global auto industry is facing a difficult reset as consumer demand has grown more slowly than many automakers and suppliers projected during the post-pandemic surge. Companies invested billions in battery plants, dedicated EV platforms, and aggressive capacity expansion based on forecasts of rapid adoption, only to encounter price sensitivity, uneven charging infrastructure, higher financing…
Some people don’t just listen to music – they listen for it. They notice the space between instruments, the texture of a voice, the way a cymbal fades into silence. Audiophiles are people who perceive music not as background, but as a craft, a performance, and an experience worth obsessing over. Audiophiles actively pursue the … Continue reading "A Practical Guide to HD Audio for Audiophiles" The…
A little over 3 years ago I joined Catchpoint, a software company who met my criteria for my ideal job: I wanted a medium-sized company (I am not good with big company politics), that had a great product and bad marketing. My last requirement, which was not negotiable, was that the company had to have … Continue reading "Creating a Category: How Catchpoint Repositioned Itself for Leadership" The…
Positioning is one of the most powerful — and most misused — tools in marketing. It’s not a tagline, a clever campaign, or the latest buzzword tossed around in a boardroom. Positioning is the strategic lens through which customers understand who you are, what you stand for, and why you matter. When done well, it … Continue reading "The Fundamentals of Effective Positioning" The post The…
Every minute, 4.5 million blog posts are published. Yet most go unread. Content marketing started as a revolutionary idea: educate, don’t just sell. But somewhere along the way, the mission changed — from teaching to churning. The content machine took over. When done right, inbound marketing builds trust and a steady flow of qualified opportunities … Continue reading "Stop the Content Machine –…
A review of This is Marketing by Seth Godin. An overview of the book and a short analysis of a few key points are provided. This is Marketing may not be the best book from Seth, but it is still a great one. This post captures a few pearls of wisdom from the book. The post What is Marketing according to Seth Godin appeared first on The Adaptive Marketer .
Marketing Leader interview with Rob Malcom, former lecturer at Wharton, chairman at AMA, CMO at Diageo, and overall CPG and branding expert - he covers CPG, brands, campaigns, and the importance of always having the customer at the center of everything we do. The post Marketing Giant Interview With Rob Malcolm appeared first on The Adaptive Marketer .