digital / adtech / media
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The acquisition of LiveRamp by Publicis has propelled data co-creation to a central position in the global agency battle to win. The holdco aims to win the data accuracy and scale race.
The digital advertising industry demands fast analysis of mountains of data, creative modelling tools, and more streamlined campaign management. It’s a perfect fit for the AI Boom.
After strong spurts of adspend growth in 2025, the first quarter of 2026 will be a bit softer, as advertisers re-assess their strategies.
Mobile advertising is set to be revolutionised after a decade of explosive growth in the app space. AI will enhance traditional machine learning tools to provide even more accurate ad targeting.
As digital platforms increase the choice of cars to buy, automotive brands must fuse customer behavioral data with smart targeting solutions to reach their target audiences.
Google is facing a possible court-enforced sale of its ad manager and publisher ad server products, signalling a possible upheaval of the online ad exchange market.
Curation promises to give digital advertisers direct access to the best performing ad inventory. The current market dynamics show a tussle for pole position.
The future of advertising is transforming into a scale game for adtech platforms and agencies, who are all aiming for a slice of an expanded digital advertising pie.
Digital advertising is set to explode in the next five years as everything becomes an ad network. However, the industry must unify around standards in order to attract that forecast growth.
Brands are realizing that in order to get the best return from their media investments they must collaborate with other players in the digital advertising chain.
