Happy Sunday,
Here’s a quick roundup of last week’s news:
Flexport President Sanne Manders this week posted: Refunds are happening
On Linkedin I started publishing a daily search pulse on core category & brand trends, this weeks content featured. Full coverage on Linkedin & X.
Insights from This Week on Search Pulse (Wk 33)
Mon · soda — term surged +838, Coca-Cola took #1
Tue · ninja creami — Ninja extended lead, 35%→58%
Wed · clorox wipes — Clorox widened lead, 26%→31%
Thu · teeth whitening strips — Crest pulled away, +10 points
Fri · nail polish — OPI passed Sally Hansen for #1
Emerging trends:
Retailgentic reports insights on
And, quoting Salesforce to expect 20% of holiday traffic from AI agents.
The AI channel is opening quickly right now, and the competitive rules are being written (and re-written) week-after-week with brands catching up on Agentic Engine Optimization, and frontier models changing how their models work (my post from this week dug into Reddit and Youtube taking a hit with ChatGPT 5.6).
The time to optimize for Q4 is now: The lowest hanging fruit are optimizations tied to the brand’s own domain. 👉 Learn more about how Agentsites facilitate this.
Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise [Ad Week]
Amazon Prime Air drone delivery is expanding to nearly 500 US cities and towns this year [Amazon]
Amazon’s AI shelf—what brands must do to compete for visibility [Ad Age]
TikTok Shop Helps Sellers Make Millions On Other Platforms Like Amazon [Forbes]
Walmart gets close to $3 billion in tariff refunds [Modern Retail]
The new AI playbook: The rules brands are setting around customer-facing content [Modern Retail]
Six months of ChatGPT ads [Juozas Kaziukėnas]
ChatGPT to get ads in first EU countries [Euractiv]
ChatGPT 5.6 reshuffled domains, with Youtube & Reddit taking a hit [Linkedin]
Brandtech Connect @ IFA, Berlin, Sep 5
Amazon Accelerate, Seattle, Sep 22-24 [early bird sales end Aug 29!]
Amazon unBoxed, San Francisco, Sep 28-30
Social Commerce Summit, Los Angeles, Oct 14-16
Make this week count 🙌
Christian
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