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The White Coat Entrepreneur

Physicians have been sold out by the system, and there's no one teaching doctors the business of medicine. Physicians are uniquely set up to fail because, for one, they learn to do it all on their own. But as a small business-minded entrepreneur, Dr. Edwin Williams knows that there's a smarter, more effective way to succeed from the moment grad school is over to the opportunities that follow, like opening profit centers, a surgery center, and a practice. In this podcast, physician entrepreneurs…

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Scaling Your Business: The 90-Minute Leadership Meeting That Changed Everything

As a surgeon and business owner, I've learned that growing a successful business isn't just about working harder; it's about leading better. Early in my career, I thought meetings were a waste of time. But as our organization grew, I realized that effective leadership requires consistent communication, accountability, and alignment. That's when I developed a structured monthly leadership meeting…

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From Fellowship to Private Practice: Dr. Matthew Urban on Building a Career from the Ground Up

In this episode of The White Coat Entrepreneur , I have my former fellow, Dr. Matthew Urban, for a candid conversation about training, mentorship, and what it really takes to launch a private facial plastic surgery practice straight out of fellowship. Dr. Urban shares how his interest in facial plastic surgery developed during residency through rhinoplasty and facial aesthetic cases. While he…

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Everything You Need to Know About Private Equity: Winning Big—and Why Many Fall Short

In this episode of The White Coat Entrepreneur , I share a comprehensive look into private equity, what it is, how it works, and why so many physicians misunderstand both the opportunity and the risk. After years of studying private equity and now being deeply involved on the leadership side, I wanted to break this down in a way that’s honest, practical, and rooted in real-world experience,…

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Leadership & Culture Is the Cornerstone—A Deeper Dive with Brian Hayes from Orion Strategic Consulting

I had the honor of having my dear friend Brian Hayes, founder and president of Orion Strategic Consulting, on The White Coat Entrepreneur podcast. If you haven’t listened to Part 1: The Aesthetic Edge - How to Scale Up Your Practice from a Seasoned Professional . I highly recommend starting there. In this episode, we dive deeper into the topics of leadership and culture, exploring what it truly…

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Behind the Numbers: How to Grow and Scale your Medical Spa from a CFO’s Perspective

I had the pleasure of interviewing Christin Trujillo, entrepreneur, finance expert, and author of Med Spa Profitability, a book I’ve personally read and highly recommend. Christin’s story is both inspiring and instructive. After years in the finance world, she launched her own business called Maven Financial Partners. She shares her journey from corporate finance to becoming a CFO for hire. Today,…

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The Art of Growth: Dr. James Marotta’s Insights on Building a Practice

In this episode, I had a conversation with Dr. James Marotta, who is a dual board-certified facial plastic surgeon based in Long Island, NY. He shares his journey from being a newly trained surgeon to starting his practice. “It takes discipline and hard work, but I knew I wanted to go for it.” With training from Columbia, SUNY Stony Brook, and Yale, Dr. Marotta brings many great points on…

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Scaling with Purpose: Daniel Davis on Private Equity Partnerships at Thurston Group

In this episode of The White Coat Entrepreneur, I had the honor and privilege of having a conversation with Daniel Davis, who is a managing partner at Thurston Group. He is a Marine Corps Veteran, and seasoned private equity professional with over 12 years of experience focused on growth equity investments in the healthcare sector. From his early days as an infantry officer serving three combat…

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Private Equity in Aesthetic Medicine: Key Insights with Stuart Smith

“Where deals fall through, is when there is a failure to integrate.” In this episode, I had the pleasure of speaking with Stuart Smith, who has over 25 years of experience in investment banking, private equity, and mergers & acquisitions. Stuart brings strategic insights to the conversation for anyone considering private equity. Not only does he have a passion for helping business owners, but also…

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The Entrepreneurial Journey: Navigating Confidence & Challenges as a Young Facial Plastic Surgeon

"There are things you do in the beginning—short-term losses for long-term gain." In this episode, I had the pleasure of speaking with Dr. Lindsey Pennington, who shares her inspiring journey of founding her practice in Shreveport, Louisiana, in 2017. As a facial plastic surgeon, Dr. Pennington took the bold leap into entrepreneurship, building her business from the ground up. Dr. Pennington wanted…

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The Business of Beauty: How to Grow, Lead, and Succeed in Aesthetics

In this episode, I interviewed one of my equity partners with Alpha, Michelle Doran, a Board-Certified Nurse Practitioner, co-founder of RN Esthetics, and National Trainer for Allergan Medical Aesthetics. From her early days as a surgical nurse to becoming a leader in the aesthetics industry, Michelle shares how she took a leap of faith, hustled her way to success, and built a thriving practice…

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