Hosted by Vince Perri, this podcast is a direct, practical conversation for business owners, operators, and investors who want to build companies that are durable, disciplined, and ultimately sellable. Each episode sits at the intersection of mindset, operations, and enterprise value. Vince breaks down how owners must think differently once they decide to build an asset instead of buying themselves a job. This includes owner psychology, decision-making under pressure, long-term thinking, and the…
Giacomo Sanvitale landed in the United States at 19 years old with a suitcase, no family, no network, and no safety net. He built over 800,000 followers across platforms before his visa even allowed him to earn a single dollar from any of it. Giacomo is a content strategist at Undercurrent, a retired professional soccer player, and one of the most original thinkers I've had on this show. In this…
Trey Strong didn't set out to be a roofer. Now he owns Strong Roofing, one of the most recognized roofing brands in Sarasota and Tampa, with billboards, wrapped trucks, and a name people search for by name. In this episode we get into: - The mindset shift that took him from five years of just chucking shingles to building a real company - The 3 free marketing moves he tells every new roofer to…
Elliott Caldwell made $3.5 million in 2025. Without the strategy in this episode, he would have paid over $1 million in taxes. Instead, his bill was $160,000. Elliott is the CEO and co-founder of The Rise Collective, 13 businesses built starting from a single Airbnb tax loophole he found on YouTube in 2019. From BNB Turnkey (a done-for-you Airbnb investment service with a negative customer…
Daniel Lackey dropped out of high school, worked the oil fields in North Dakota, and was homeless at 18. Today he owns CMD Claim Consultants, a public adjusting firm he scaled to almost 2 million dollars, and he just launched a general contracting company, RCF and Associates, with his father-in-law. In this episode we get into how he built his own firm in six months by giving an experienced…
Sofia Kasuli spent ten years building sales teams before she ever started her own company, and less than a year into running SoFluential Society, she is already helping women build sales skills, travel the world, and get out of their own way on camera. We get into what actually surprised her about the cost of starting a business, why she believes busyness itself is the thing burning people out,…
Kevin Sullivan has represented close to 1,500 accident victims and recovered more than $40 million as a personal injury attorney and shareholder at LeavenLaw in Tampa Bay, and he built most of it through social media and word of mouth rather than the billboard ads everyone else runs. We get into why he looks at running a business the same way I do, build the value first, put in the systems and the…
Micha Seal's mother started teaching swim lessons out of a backyard pool in Tampa in 1979. Today Micha runs Watermelon Swim, a five location swim school teaching around 7,000 kids a week, and her mission is building a community of safer swimmers. We get into what happened when 40 percent enrollment growth almost broke her business, why her rule is if it isn't written down it doesn't exist, and the…
The way to win in business is to stay in business long enough to win. And the way to stay in business long enough to win is to love what you are doing and have a sustainable, repeatable model. Graham Cochrane is a USA Today bestselling author, TEDx speaker, and multi-seven-figure entrepreneur who runs his entire business working less than 5 hours per week. He helps coaches, consultants, and…
She was launching the iPhone 12 during the pandemic. Supply chain chaos across multiple countries, 16 to 18 hour days, and an enormous amount of stress. Then she lost her hair. All of it. In eight weeks. That was the moment Vivian Yip decided to bet on herself. Five months after quitting Apple, she made $600,000 on a single real estate deal. Today she runs Crew Homes and Hestia 360, a property…
You should not pay to get paid. That is the premise behind PaymXnts and once you hear it, you cannot unhear it. Bobby Poole and Clay Weger are serial entrepreneurs who between them have owned paintball parks, international jellyball distribution, and now a payment processing company built by business owners for business owners. When they found out they were paying $30,000 a year in credit card…
