"The Truth About Social Ads" goes beyond just tips and tricks; it's your pathway to truth and education. Elevate your brand or your agency's operations, run ads more efficiently, and embark on a journey to grow and scale your business. From dissecting failed ads to uncovering the secrets of successful campaigns, we're here to guide you through the nuances of the advertising realm. Tune in to stay informed, inspired, and equipped with the knowledge you need to navigate the fascinating world of…
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What happens when a custom t-shirt company starts treating its people like its best marketing channel? Julie Denton-Price, Co-Owner & Chief Revenue Officer of BlueCotton, went from customer in 2001, to employee, to buying into the company in 2022 — and she's helped build one of the most unusual workplace cultures in e-commerce. In this episode we get into: BlueCotton's accidental origin story: two…
What do you do when your industry is one of the most restricted ad categories on Meta? Chris Porter, President & Co-founder of GOHUNT, built one of the most impressive brands in the outdoor space without leaning on the paid social playbook most brands take for granted. We get into how GOHUNT went from a 2013 idea to a full ecosystem — research tools, maps, gear, memberships, and original content —…
Building a disruptive product brand takes more than a great idea. This episode explores entrepreneurship, podcast marketing, UFC sponsorships, and scaling a direct-to-consumer business through persistence and execution. ABOUT THE EPISODE ⸻ In this episode of The Truth About Social Ads, Jason Smith sits down with Robert Patton, founder and CEO of Sheath Underwear, to unpack the unconventional…
Home improvement marketing is evolving as direct-to-consumer brands leverage social proof, digital advertising, and customer ownership to compete with major retailers and drive sustainable growth. ABOUT THE EPISODE ⸻ In this episode of The Truth About Social Ads, Jason Smith sits down with Lori Machiorlette, founder of Worth Home Products, to discuss what it takes to build and scale a patented…
Starting a supplement brand no longer requires massive inventory investments, warehouse space, or manufacturing expertise. This episode explores how entrepreneurs are launching and scaling supplement businesses with lower risk while focusing on growth and customer acquisition. ABOUT THE EPISODE ⸻ In this episode of The Truth About Social Ads, host Jason Smith sits down with Spencer Livingston,…
From corporate law to building a premium tequila brand, Mara Smith shares how she identified a gap in the spirits industry and turned it into Inspiro Tequila. ABOUT THE EPISODE ⸻ In this episode of The Truth About Social Ads, Jason Smith sits down with Mara Smith, founder of Inspiro Tequila, to discuss her unconventional journey from attorney and corporate strategist to entrepreneur in the tequila…
CPG brand Sweet Addison’s is reshaping gluten-free baking through storytelling, organic Instagram growth, and a founder-led approach to scaling with Meta ads. ABOUT THE EPISODE ⸻In this episode of The Truth About Social Ads, Jason Smith sits down with Addison LaBonte, founder of Sweet Addison’s, a fast-growing better-for-you bakery known for gluten-free and dairy-free cookies and brownies shipped…
Performance marketing, affiliate media buying, and e-commerce brand building collide in this episode exploring how Tactical Snacks was built for military and first responders. ABOUT THE EPISODE ⸻ In this episode of The Truth About Social Ads, Jason Smith sits down with Greg Potapenko, a Canadian Army veteran and performance marketer who transitioned from affiliate marketing and paid media into…
Strong client relationships don’t happen by accident. In this episode, Jason Gilmore shares why consistent follow-ups and proactive communication are essential for winning repeat creative work. ABOUT THE EPISODE ⸻In this episode, Jason Gilmore shares practical lessons from years of working behind the camera in photo and video production. He discusses one of the most overlooked truths in creative…
Children’s nutrition is evolving fast as parents question plastics, processed foods, and gut health risks—this episode explores practical solutions for safer, smarter baby feeding. Children’s nutrition and early gut health are becoming major concerns for modern families, and this episode explores how one parent turned frustration into innovation. John Westerhaus shares how his personal experience…