This podcast helps rural business owners, sales managers and reps be more productive and profitable by sharing insightful and intelligent conversations with guests who are at the top of their game. So if you are a rural company or rural marketing professional that wants to profit more, this show is made just for you.
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Nir Eyal has spent his career studying why people do what they do - and he'd come to a frustrating conclusion. He'd handed readers the answer to distraction on a silver platter, and most of them still didn't act on it. Knowing what to do wasn't enough. Wanting the outcome wasn't enough. Something further upstream was making the decision. That something is belief: convictions you never consciously…
Dave Wood spent over a decade as an intensive care paramedic - until chronic pain and a failed bilateral hip surgery broke every traditional approach he threw at it. Specialists, the pain clinic, $300 a week on treatment, and none of it working. What finally did was building his own system. That system became Integrated Training, and it's now how some of the world's best athletes - from UFC…
What separates good performers from high performers? According to James Laughlin, it comes down to your BS - your belief systems - and most of us are running ones that hold us back. James is a seven-time world champion drummer from Belfast who became one of New Zealand's leading high performance coaches, working with Canterbury Rugby, the NZ Army, the Antarctic programme, business leaders and…
Most sales managers think they don't have time to coach. Steven Rosen says that's not a time problem - it's a priority problem. Steven spent 25 years in pharmaceutical sales leadership before becoming one of North America's most-referenced sales management consultants. His book Focused makes a simple argument: the number one activity that drives sales performance is also the first thing that…
What separates a consistently great salesperson from a consistently mediocre one - when they work for the same company, sell the same product, and operate in the same market? Bestselling author David Brock returns to the show to answer exactly that. After writing the Sales Manager Survival Guide, David spent years trying to crack what was missing from the conversation around sales performance. The…
Before David Galbraith ever set foot in an elite sporting environment, he spent years inside New Zealand's criminal justice system - working with serious offenders, child abuse teams, and men trying to break multi-generational cycles of violence. That foundation, he says, is what separates everything he does today from almost anyone else in his field. David is a registered clinical psychologist…
He closed a single deal worth $1 billion. Named one of the world's top sales consultants two years running. And he reckons most salespeople are still doing it completely wrong. This week on Rural Sales Success we sit down with Mark Cox. Here's what we get into: → Why modern selling has nothing to do with pitching or persuading → The one question every farmer will ask you - and how NOT to answer it…
Most sales training gets forgotten before the rep even gets back in the truck. Jeff Bajorek has spent his career figuring out why - and more importantly, what to do instead. Rather than arriving with a polished playbook and telling teams how it's going to be, Jeff listens first. He co-creates training from the inside out, built on what the best reps in the room are already doing well. The result?…
Hall of Fame speaker, best-selling author and business strategist Meridith Elliott Powell joins St John Craner to deliver one of the most direct, no-nonsense conversations about sales leadership we've had on the show. Meridith has built her career helping sales leaders turn uncertainty into competitive advantage - and in 2026, that message has never been more relevant. In this episode she shares…
David Thomson left school at 16 with no qualifications, worked in a boot factory for £130 a week, and joined the army because there was nothing else. By the time he was done, he was the #1 financial advisor in the UK - doing 7 mortgages a week while others struggled to do that in a month. In this episode of Rural Sales Success, David breaks down the exact system behind elite sales performance -…
