During each episode, your hosts Michael and Lesley will explore the world of U.S.-grown rice through the eyes of the people who know it best – farmers, millers, researchers, marketers, exporters and end-users. Whether it's amazing achievements in sustainability and conservation, exciting promotional strategies, or innovative technology, we'll get deep into the weeds to tell the story of U.S. rice. Whether you're a seasoned ag industry professional or just looking to learn more about the rice in…
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How do we bridge the gap between agriculture and the food on our plates? In this lively episode, Michael Klein and Deborah Willenborg sit down with Jerry Hagstrom, a seasoned ag journalist, at a bustling Georgetown restaurant. They delve into the evolution of agricultural journalism, the challenges of covering Congress, and Jerry's unique insights on food's role in agriculture. Discover how…
Join hosts Michael Klein and Morgan Crafton as they recount their trip to the 2026 National Restaurant Association Show in Chicago. They share interviews with Pei Wu of Mochi Foods who is using all California Rice, the passionate team from Riceland Foods, Steve Hilsdon of Della Rice who is all about unique partnerships, and Michael talks trends and strategy with industry expert Kevin Gross of…
The rough rice futures contract is a little understood device intended to provide price discovery and risk management. From humble beginnings in New Orleans, the rough rice contract grew into a vitally important tool that has helped the U.S. rice industry compete in the global market. Michael Klein went back to the very beginning to talk with Jerry Morris who was at the table when the contract was…
USA Rice's Cameron Jacobs joins Michael Klein to talk about last year's U.S. jasmine rice promotion campaign. They discuss the reasoning behind the outreach, target development, creative creation, tactics, methodology, and results. Plus Cameron shares some breaking news and offers a peek at future promotions. And given the timing, they take a look back at the 2026 NCAA March Madness campaign, that…
Michael went to Anaheim, California for one of the largest and most influential food shows in the country. He stalked the aisles finding new products and old friends, caught up with several USA Rice members who were there to rep U.S.-grown rice, and walked more than 45,000 steps for the pod. Listen in to learn about new rice uses, new companies, rice innovation, and more. www.batchfoods.co…
Steve Linscombe has assembled rice breeding experts to talk about U.S. grain quality and what they are doing to improve it. From fissuring and milling yields to farm gate value and consumer preferences, join us for this important discussion. With special guests: Dr. Maria Montiel, Rice Breeder, HorizonAg, Dr. Tim Walker, CEO, HorizonAg, and Dr. Adam Famoso, Professor, LSU AgCenter Hosted by: Steve…
Michael Klein reports from a packed USA Rice Farm Policy Fly-In in D.C., where growers discussed rising input costs, trade pressures, emergency assistance, world rice stocks, planting intentions, and more. USA Rice members Paul T. Combs and Fred Zaunbrecher talked planting strategy and rice's reception on Capitol Hill. USDA senior leaders shared their thoughts on the ag economy, and then recently…
Join Steve Linscombe and the members of 2025 Rice Leadership Development Alumni Program's trip to South America as they share the insights they gained on this valuable trip. Louisiana's Christian Richard and Eric Unkel, Arkansas' Brad Doyle, and Missouri's David Martin, along with Tim Walker and Peter Bachmann talk about the focus on quality, technology, and collaboration among farmers in this…
The 2025 USA Rice Outlook Conference was a record-setting success. One widely-attended session on the FMC Stage was "Brewing and Beyond." Michael Klein was joined by food scientist Dr. Scott Lafontaine, Exceedient Foods' Derek Alarcon, and from J.T. Meleck Distillers Emily Meyers. From rice varieties and gel temps to flavor profiles and being a whiskey taster, the panel unpacked a lot of…
Crafting a global marketing strategy for U.S.-grown rice is a heavy lift. Hosts Michael Klein and first-time co-host Cameron Jacobs dive into international marketing with Corey Hayes and Liz Deets, co-founders of Get Back Here Dog, the full service agency working with USA Rice. They discuss creating a global digital playbook everyone can draw from no matter the market and how authenticity,…
