The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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In this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansour will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the…
Today Michael is coming to you solo recording from summer vacation in Switzerland to share a presentation he built for his friend Elizabeth Greene's seminar on AI-based optimization for Amazon PPC. The idea: AI is great at combining data. And the hardest part of Amazon PPC has always been that your ad console shows you revenue per click, cost per click, and target ACoS but it never shows you…
Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or…
Today, we are joined by the amazing Maryna from the Ad Badger team. If you have ever wondered why your Amazon PPC performance suddenly dropped, even when your bids, keywords, and competitor pricing look perfect this episode is for you. Maryna shares her brilliant workflow for managing massive Amazon accounts that juggle thousands of SKUs. We discuss how to combine three essential Amazon reports…
Sean Stone of Spillover Commerce joins Mike to explain why most Amazon sellers fail when they try Meta ads and the fix: anchor your first campaign to a real event, not a generic sale. They break down a live case study: a Father's Day push that turned $8K in ad spend into $38K in sales for a brand whose Shopify site normally got 10 visitors a day. Topics include the offer ingredients you need,…
In this episode, host Mike chats with Shane White from NoBul Partners about practical and highly effective ways to use AI in Amazon marketing. Shane explains his transition from ChatGPT to Claude, highlighting its powerful capabilities in visualizing large datasets and generating client-ready presentations. He also shares a clever hack for training the AI to scrape a client's website to…
Welcome back to The PPC Den! This episode we're pulling back the curtain on how a real Amazon agency runs behind the scenes from AI to accountability. Michael sits down with Joshua Rawe of AmpliSell to talk about how they personally use AI (spoiler: Claude Opus is the daily driver), why "average" AI output is a trap if you don't already have great ideas, and how they built an ongoing, AI-powered…
Welcome back to another episode where we’re diving deep into the next big shift in Amazon advertising: Sponsored Prompts. You've probably seen those little blue AI questions popping up right under your product images, and guess what? Amazon is officially letting us track them with the new Prompt Report inside Campaign Manager. Today, I'm hanging out with Tyler from Pilot House to break down…
Amazon just made its premium first-party (1P) data including Flexible Shopping Insights (FSI) and Audience Segment Membership completely FREE to query in Amazon Marketing Cloud (AMC) through the end of the year! But before you get blinded by the shiny new data, we need to talk about reality. In this episode, I break down what FSI actually uncovers (like the massive 14+ day attribution gap and…
In this episode, Mike takes you behind the scenes of a real Amazon account. He breaks down how to audit your brand using a bulk file and a business report. First, he looks at a premium, high-ticket product with great PPC sales but terrible organic rankings. Mike explains why a low organic share is dangerous and how a cheaper product variation can fix it. Next, Mike dives into the data to find…
Today we are joined by Steve Walters, a leading Amazon FBA expert and the founder of Waltsco agency. Let’s be honest: Amazon margins are getting tighter, and it is so easy to fall into the micromanagement trap. We’ve all been there constantly checking if the team is updating bids, trimming the fat on accounts, or setting up too many broad match campaigns. But Steve found a better way. In this…
