California’s winning strategy of using the trusted messengers for its California Connects regional convenings was the magic touch; over 300 community leaders, nonprofit groups and organizations, ethnic and community media outlets were the trusted messengers who met in Sacramento, CA, April 23 to get some tools and tips to stay healthy and financially equipped.
As previously stated by key state and Office of Community Partnerships and Strategic Communications (OCPSC) administrators, California took the next step to invest in these trusted messengers, who in turn help their niche communities and the greater community throughout California. Nonprofit groups and organizations serving vulnerable communities say they got an encouraging boost on strategies to keep their organizations going as well as ways to help their communities effectively.
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