The Merch Drop is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies. We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom branded merch as strategic tools to promote their products and services, engage…
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This week, I’m talking about H-E-B’s wild heavy-metal T-shirt collab with designer Connor Dwyer. What started as a fun grocery-store-meets-metal-band mashup turned into one of the most viral merch drops of the year. Here’s what’s happened: A fan design turned into an official partnership A charity angle raised $35,000 for Austin musicians A tech fail that left fans frustrated What small brands can…
@Chomps the meat snack brand, pulled off one of the smartest pop-up activations of the year. They took over an old gas station in Austin for a back-to-school event: they cleaned out parents’ cars, handed out free snacks and branded merch, and turned everyday stress into a shareable experience. Experiential marketing like this works. It builds lasting brand equity. Small brands can learn from it.…
When is “ask forgiveness, not permission” a good idea? Baggu found out the hard way. At their new San Francisco store opening, the sustainable bag brand gave away BART-branded water bottles, hats, and stickers — without permission from Bay Area Rapid Transit. It wasn't really BART merch, Baggu thought it was OK to knock off the BART logo and make it their own. Not good! The stunt went viral, drew…
King's Hawaiian just used branded merch to market a logo refresh at Chicago O’Hare Airport. Their team set up a booth with private changing rooms, and travelers swapped the clothes they were wearing for a free “soft-wear” sweatsuit. King's also gave out snacks, plus a travel pillow and eye mask. All traded clothing went to a Chicago charity. Simple execution that people remembered.…
Spam's Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy. McDonald's and the US Open use collectible cups to increase customer engagement and sales. Aldi and Trader Joe's go head to head on cooler bags. I look at L.L.Bean's tote bag rivalry with Lands End. Gorton's is updating its image with retro-style merchandise for younger consumers. Takeaways: Try…
Cheez-Its has rolled out an impressive line of merch, from Hawaiian shirts to nail polish, perfect for fans of the cheesy snack. They even took over a diner to provide a cheezy distraction to travelers. Ore-Ida celebrates the 20th anniversary of Napoleon Dynamite with tot-protecting pants - supposedly they're 'crush proof' Dunkin Donuts partnered with Scrub Daddy for unique donut-shaped scrubbers…
The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods. Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel. Dunkin' faced delays with their popular DunKings Super Bowl tracksuits, but maintained customer trust by…
Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes up to 5X for the same base price. Brands like…
In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe's mini tote bag frenzy. - Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller's 120th anniversary with a classy, limited-edition…
Companies are creatively engaging with their audience with branded merchandise. Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits? These creative campaigns that are making waves. We get a peek into celebrity-endorsed promotions and the…
