Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver! I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this…
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Why the ads management space has become commoditized, what's actually required to run ads well in 2026 (hint: it's not just button-pushing anymore), and how to know when a client isn't ready for the work you're offering. Ads Manager & Revenue Growth Strategist Megan Shields (@chimehousemedia) has spent six years in the online business space running multi-six-figure ad campaigns, including work…
What actually happens behind the curtain of a 7-fig launch? How is the launch space shifting? What scams should we watch out for? Welcome back to The Marketing Freelancer, new format, zero patience for how-to. First guest back: Laura Sprinkle, the woman behind $65M+ in tracked affiliate revenue, and she's here for the tea, not the tutorial. Laura Sprinkle is the founder and CEO of Rootabl, an…
If you’ve been giving your clients strategy, stop saying you’re "just a virtual assistant." That title is costing you money. My guest moved WAY beyond the basic VA title into a Social Media Marketing Strategist role and her packages start at $1500/month! Liz built a booked-out marketing agency by doing something most freelancers skip: owning the strategy, not just the deliverables. She's a…
Ways to drive more traffic to your freelancer website are changing fast. And if SEO is the only strategy you know, you're only halfway there. I brought on Krissy and Clarie to break down what's actually happening with search right now, including the shift from Google rankings to AI recommendations, and what you need to know about both SEO and AEO to stay visible to the clients you actually want.…
Custom GPTs: Part 2 You've been using AI for your clients, but are you using it for your own freelance business? I brought three more members of our Digital Marketer's Workgroup on to pull back the curtain on how they’re using custom GPTs to market themselves as service providers. They share the ChatGPT and Claude projects running in the background of their businesses, saving them hours every week…
Custom GPTs: Part 1 Your clients are already asking for AI help. The question is whether you're the one getting paid to build it. In this episode, I brought four members of our Digital Marketers Workgroup onto the show to share exactly what they're building for clients with custom GPTs and AI agents — the real stuff, like what they charge and how they turn one-time projects into steady retainers.…
Google and Meta ads in 2026 look different than they did two years ago. AI is baked into every platform. Search queries are getting longer. Buyer trust is harder to earn. And if you're managing ads for clients, or trying to understand enough to consult on the strategy, there's a lot to keep up with. That's exactly why I brought Danielle Migliaccio-Morse, founder of DM Squared Media, on the show.…
Most freelancers discover their real rates are 30% to 50% lower than they think. I’m breaking down the math behind real freelancer rates in 2026. If you think you're making $50 an hour, you're likely making much less when you factor in the "just a quick question" Slack messages and the administrative black hole of invoicing. This episode is a reality check to help you face your numbers and stop…
We’re in the middle of a trust recession. It’s totally changing everything about buyer behavior and marketing in 2026. Selling feels slower and more personal. And maybe a little heavier than it used to. If you’ve been feeling that shift, you’re not doing anything wrong. In this episode, I’m sitting down with my friend Sheri Moise, and she offers a really refreshing (and honestly relieving) reframe…
The online marketing industry is shifting in 2026. And no, it’s not collapsing. It’s maturing. In this episode, I’m breaking down what’s actually happening behind the scenes, why panic isn’t the move, and how freelance service providers and implementers are more valuable than ever in this next phase. Listen to learn more about: Why the online marketing industry is NOT dying What big-name course…
Feel like you’re doing everything right as a service provider, but your freelancer business still hasn’t caught up? You know what to do, believe you deserve better clients and higher rates, but still default to playing small. It’s time for an identity reset, especially as you wrap up the year and think about what needs to change in 2026. In this episode, Mindi Huebner and I dive into identity…
