This is it. The last advertising podcast to ever be made. After interviewing 600 of advertising’s best, Geno Schellenberger is finally trying to quit. One final guest. One final episode. Until next week. For the ad sickos. A Breaking and Entering Media production.
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This is it. The last advertising podcast to ever be made. But before we quit, we need to talk about time. Switzerland has centuries of watchmaking history. Shinola is building an American version from a factory in downtown Detroit. Kevin Wertz, CMO of Shinola, joins Geno Schellenberger to explain how a 13-year-old brand can create a sense of heritage, craftsmanship, and permanence in a category…
Adam Lynn dropped out of college to take Steve Aoki on tour. Which is either a terrible life decision or the beginning of America’s largest touring music festival. Fortunately, it was the second one. Today, Breakaway operates in 13 festival markets, with roughly 5,000 local ambassadors wearing its shirts, promoting its festivals and presumably making their parents ask whether this is a real job.…
This is it. The last advertising podcast to ever be made. But before we quit, we should probably figure out how to break into the industry. Jonathan Ogle founded Infinite Agency without ever working at another agency. Sixteen years later, his company works with brands including Six Flags, Southwest Airlines, Smoothie King, Supercuts, and Benihana. Jonathan still occasionally wonders whether he has…
This is it. The last advertising podcast to ever be made. But before we quit, there is one final part of advertising we need to discuss: the end. Martins Zelcs is the founder of The Art of End Cards, an archive dedicated to the final three to five seconds of commercials. He has also worked as an art director at Droga5, BBDO, and INNOCEAN. Martins believes an entertaining advertisement can still…
This is it. The last advertising podcast to ever be made. And thank goodness, too. There's too much ad talk out there. We talk to ourselves. We know it's only F*ing advertising. We know most people try to avoid advertising. Or never even think about where it comes from. And definitely don’t wonder what it was like to work at Droga5 in 2013.But still, there's a select few out there. Those who keep…
Courtney Williams is Chief Growth Officer and Partner at The Variable, where she leads the independent agency’s growth strategy, positioning and business development efforts. In this episode, Courtney explains why hard work alone does not guarantee career advancement and what ambitious professionals need to do next. She shares how to develop a clear point of view, build meaningful relationships,…
Every brand wants a distinctive voice. Very few know how to build one. This week, Geno sits down with brand voice consultant Vikki Ross, who has helped companies including JLR and Sky define how they communicate across every customer touchpoint. They discuss what actually goes into creating a brand voice, why tone of voice guidelines usually fail, how to interview an organization to uncover its…
Michael Aimette didn't set out to become Chief Creative Officer of BBDO New York.He started in media planning, considered journalism, moved to Ireland to write a novel, directed a feature film, and eventually found his way back to advertising.In this episode, Michael shares the unconventional path that shaped his creative philosophy, why curiosity matters more than career planning, and why today's…
Jamie Umpherson didn't go to portfolio school. Before breaking into advertising, he managed a bar, designed coupons for eight hours a day, and spent nights teaching himself the fundamentals of creativity while building a portfolio from scratch. Today, he's the Chief Creative Officer at Runway and Runway Studios, helping shape the future of AI-powered creativity.In this episode, we discuss how AI…
Lisa Topol spent decades building her career at some of advertising's biggest agencies, eventually becoming Co-Chief Creative Officer at DDB. Then she left. In this episode, Lisa shares why she walked away from the holding company world, what she found at independent agency Oberland, and why having a stake in the decisions you make can completely change your relationship with work. We also discuss…
Antonio McDonald has spent more than two decades building content for brands, audiences, and culture. After starting his career at MTV during its peak, Antonio went on to found KUAMP, an independent creative production agency helping brands connect with audiences through content that people actually want to watch. In this episode, we discuss why most branded content misses the mark, what MTV…
Every quarter, Breaking and Entering Media hosts the Crowbar Awards, a $1 global student advertising competition designed to help aspiring creatives build their portfolios, solve real-world briefs, and get their work reviewed by some of the industry's top creative leaders. The highest honor awarded each quarter is the Blue Crowbar, given to the single best submission across all entries. This…
