Have You Ever Asked Yourself: How can I get more patients? What are the systems I need to streamline operations? How can I be more effective with marketing? How can I align marketing and operations? How can I measure marketing results to see what’s working? If this is you, you’re in the right place. We’ve spent a lot of time talking with orthodontists, dentists, practice managers, office staff, and consultants, and we’ve actually built a framework to connect your office to patients & develop a…
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Most orthodontic and dental websites rank fine and still bring in almost no new patients. Luke Infinger and James Kuck break down what separates the best orthodontic websites from the ones costing practice owners money every month. Here's what they cover: - The SEO basics most practice sites still get wrong, starting with page titles that just say "Home" - Why the doctor page is the…
Episode: The 6 Treatment Coordinator Mindset Shifts That Take Close Rates to 75% Show: GrowOrtho Host: Luke Infinger, Founder and CEO, HIP Creative Guests: None (solo episode) Published: [07-13-2026] Last updated: [07-13-2026] Summary: Luke Infinger argues that treatment coordinator performance is a mindset problem before it is a training problem, and he lays out six shifts that change it. Only 20…
Most practice owners think they have a marketing problem. In this GrowDental session, HIP co-founder and CEO Luke Infinger argues they have a congruence problem: a gap between how good a practice actually is and how good patients think it is before they ever walk in. He calls the fix the congruence effect, the alignment between your clinical reality and your brand perception. When the two match,…
Most dental and orthodontic marketing fails because of the order, not the effort. Practices jump to paid ads before their brand, website, and local presence can carry the weight. Luke Infinger breaks down the exact order that turns marketing spend into new patient starts. FREE RESOURCE: Practice Profit Diagnostic → https://practiceprofitdiagnostic.com/ See where your practice is losing patients…
Every orthodontist who talks to us eventually asks the same thing: how do I rank number one for "orthodontist in my city," and how do I stay there? Local SEO for orthodontists is not a single trick. It is on-page work on your website and Google Business Profile, then authority built through link building, applied in the right order for the footprint your practice actually has. This post breaks…
Ever notice how two dental practices can sit a mile apart, offer the same services, and charge similar fees, yet one stays booked out while the other struggles to fill chairs? The difference is rarely clinical skill. It is visibility. Most dentists still believe SEO lives on their website . Google does not agree. Today, the real fight for new patients happens inside your Google Business Profile.…
The Rule That Broke For a decade, SEO had one simple goal: rank higher than everyone else. That rule just died. Patients are not typing “orthodontist near me” and clicking through five websites anymore. They are asking ChatGPT . They are reading Google AI Overviews. They are using conversational tools that skip the ten blue links entirely. Here’s what most practices have not realized yet. AI…
You just walked a patient through the perfect treatment plan. The clinical exam went smoothly. Your explanation was clear. The parent nodded along. Then you open the financial folder and watch their face change. “This feels like a lot of money.” Your stomach drops. Your mind races through rebuttals. You feel the conversation slipping away. Here’s what most treatment coordinators miss: that moment…
Your team thinks they’re selling braces. They’re wrong. What patients actually buy is certainty. Certainty about cost, timing, next steps, and whether they’re making the right call for their kid or themselves. When you don’t create that certainty fast, you get the same complaints every practice has: they ghosted us, bad lead, they said they needed to think about it, they price-shopped, they…
In this episode of the GrowDental podcast, Luke dives into the r/Dentistry subreddit to answer real questions from practice owners struggling with marketing and growth. What emerged from those conversations is a framework that challenges everything most dentists believe about their biggest constraint. Get your copy of the Practice Paradox and the Personality Assessment:…
