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The Good Guide to Business

The Good Guide to Business podcast is all about conversations with businesses, organizations, and local leaders who are going above and beyond to make our community a better place. Grab a cup of coffee, sit down, buckle up, and get ready to join our hosts Nick Hill and Meredith Radford from BBB of Eastern Carolinas.

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More Than Manufacturing ft. ECVC

In this episode, we are highlighting Eastern Carolina Vocational Center (ECVC), our first-ever BBB Catalyst Award winner! Based in Greenville, NC, ECVC is a nonprofit dedicated to serving individuals with disabilities. For decades, this organization has spent time creating pathways to meaningful employment and workforce development. At the heart of their work is a powerful mission: to help…

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Helping Women Rebuild ft. Sisu Living House

Sisu Living House provides safe, structured transitional housing for women navigating mental health challenges, domestic violence, and reentry after incarceration. In this episode, we sit down with Executive Director Dr. Juanyetta Beasley, winner of the 2026 BBB Spark Award. Discover how Sisu Living House creates pathways to healing and self-sufficiency, and learn why BBB chose to recognize this…

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Opportunities For Everyone (ft. SOS Care)

For those who know and love someone with autism or an intellectual disability, you may be familiar with SOS Care. Their mission is to empower those with autism and intellectual disabilities to thrive on their own. Through their range of programs, SOS Care works to support people of all ages on their journey towards independence. Adam Law, Chief Officer of SOS Care Employment and Oak Tree Farm, is…

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Catching up with Activate Good in 2026

If you are familiar with The Good Guide to Business, you are probably familiar with this episode's guest. A proud partner of BBB, Activate Good has served our community in more ways than one. Individuals and businesses alike can and have used Activate Good as a resource to lend a hand wherever it is needed most. In this episode, we sit down with Rose Thompson of Activate Good to explore how her…

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Education Evolved ft. ProTrain

Education is ongoing in today’s evolving job landscape, and ProTrain aims to help prepare professionals for their next steps. This is part two of our two part deep dive into ProTrain, a proud partner of Better Business Bureau, Eastern Carolinas. Join us as we learn more about what ProTrain has to offer from their COO and Provost, Mike Schroder. The Good Guide to Business focuses on featuring…

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Lessons in Longevity ft. ProTrain

Knowledge is power feels like a simple phrase until given personal meaning. Today’s guest has felt the power a proper education can provide. Join us for part one of our two part deep dive into ProTrain, a proud partner of Better Business Bureau, Eastern Carolinas. From humble beginnings to running a large business, Betty Gardner, CEO and President of ProTrain, has used her education to empower and…

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The Magic of Make-A-Wish: Impact Beyond a Moment

Every 20 minutes, a child is diagnosed with a critical illness—a reality that reshapes lives across the globe. At the heart of the response is Make-A-Wish, an organization dedicated to delivering hope through life-changing experiences. Granting these wishes requires a powerful blend of community support, strategic leadership, and local partnerships. In this episode, we sit down with Mary Elizabeth…

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2025 Recap

This year has been filled with meaningful conversations and fresh perspectives, including the introduction of a new host. From a nonprofit connecting businesses with important causes to a small business helping clothe women in need, we’ve shared stories of leaders and organizations making a real impact in our community. In this episode, we’re reflecting on the conversations and moments that have…

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Building Opportunity in Eastern NC ft. Greenville ENC Alliance

Eastern North Carolina is on the rise. The region has been experiencing remarkable growth, from new businesses and expanding industries to partnerships with schools and community organizations. At the center of much of this momentum is the Greenville Eastern North Carolina Alliance, helping to attract opportunities and support the local economy. In today’s episode, we’re sitting down with Josh…

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Diving Into BBB's Educational Foundation

From the Triangle to the coast, this part of the Carolinas is home to countless organizations dedicated to strengthening our local communities. In this episode, we’re going to take time to highlight some of BBB's own educational initiatives and share how we’ve embedded ourselves in the community to help make it a better place. By working alongside businesses, nonprofits, and local leaders, BBB…

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