The Flower Podcast, hosted by Scott Shepherd is for the floral community to discuss flowers, trends, and business topics, including everything from flower farmer to all aspects of floristry. Each week a featured guest will share their knowledge, passion, and love of flowers. Join us for colorful chats with talented creatives, photographers, growers, entrepreneurs, authors, and so much more!! Be sure to subscribe on your listening platform of choice. Learn more at https://www.theflowerpodcast.com…
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Most of flower farming doesn't look like the photos—and that's exactly what this conversation is about. In this episode, I sit down with Lyndsay Biehl-Mercer of Wildroot Flower Co. and Shannon Allen of Bloom Hill Farm to talk about the real side of building a flower business: grit, focus, fear, finances, burnout, and learning as you go. We talk about why there's pressure to make everything look…
In this episode of The Flower Podcast, Scott welcomes Erik van der Sluys of Beneficial Insectary for a deep dive into natural pest control strategies tailored specifically for flower farmers. They explore practical, real-world approaches to managing common pests such as thrips, aphids, whiteflies, spider mites, and fungus gnats, and discuss how integrating beneficial insects into your growing…
Scott Shepherd sits down with floral designer and grower Lindsey Mizock of Pompelmo Floral to talk about creativity, freelancing, and what it means to intentionally keep your business small. Lindsey shares insights from her years working on small farms along the California coast, her fine-art background, and her approach to design rooted in observation and authenticity. Together, they explore…
This week, Scott explores the intersection of science and artistry in the world of flower breeding. Dr. Keith Hammett, New Zealand's leading ornamental plant breeder, shares his passion for developing Dahlias, Sweet Peas, and Clivias that blend genetics, color, and creativity. Together, they discuss the delicate balance between science and art, the importance of scent in breeding, the joy of…
Starting Fresh with Galena Berkompas Building a new flower farm from the ground up! In this episode, returning guest Galena Berkompas of Micro Flower Farm shares what it's like to start over on a new piece of land in Vancouver, Washington. She talks about prioritizing perennials, choosing cover crops, and balancing short-term crops with long-term investments. Galena also dives into her watering…
What Is Your Most Important Tool? Madeline Hooper has such a great story. After years in public relations, competing as a ballroom dancer, and teacher she turned her focus to gardening and helping others. Together with her husband, she's spent over three decades creating and caring for their Rockland Farm in New York. She's also the co-creator of the TV series GardenFit, and she shares…
My guest today is Jenny Marks from Clifton Springs New York, a grower and educator who has built her business from the ground up. Jenny runs Trademarks Flower Farm, a productive one-acre farm celebrated for its gorgeous early spring blooms and smart, efficient growing practices. Alongside her own farm work, she created Trademark Farmer, where she teaches and mentors small-scale flower farmers who…
In this episode of The Flower Podcast, Scott is joined by Tina Barkley, co-founder of Fleurs de Villes. With more than 25 years in creative industries, Tina has built a career around bringing beauty, entrepreneurship, and storytelling together. She shares how floral artistry can go beyond decoration — becoming a way to tell stories, engage communities, and open new opportunities for your business.…
On this episode of The Flower Podcast, I'm joined by Layne Angelo, Seed Director at The Gardener's Workshop and co-host of Seed Talk with Lisa & Layne, alongside Lisa Mason Ziegler — gardener, flower farmer, educator, author, and founder of The Gardener's Workshop. Lisa has been a guest before, and it was wonderful to welcome her back and to also chat with Layne for the first time. Their podcast,…
In this episode of The Flower Podcast, host Scott Shepherd sits down with Franceska McCaughan, The Hotel Florist, to explore how florists can grow their businesses with weekly floral accounts. Franceska shares her journey from experimenting with flower bars to building a thriving business serving hotels, restaurants, and professional spaces. She explains why embracing trial and error, thinking…
