Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce…
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If you're like most people, nobody ever taught you how to money. And if you're a store owner, it's even worse — no 401k, no automatic deductions, no HR department setting things up for you. So you keep telling yourself you'll deal with it "once the business is making more." Sound familiar? I talked this week with Chloe Daniels, who's a Money Coach. Chloe teaches people like us how to invest for a…
Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story. Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for…
"It's only the first quarter, and I have already sold as much as last year." One of our Inner Circle members left this comment recently and when I read it, I knew that you would want to know how she did it. Jennifer of Homestyle Fabrics and Furnishings sat down with me in this episode and I want you to listen up. She's going to tell you what she did, and it's so simple. You'll learn: The ONE thing…
If you've ever found yourself having thoughts like "I'm wasting my time" or worse…"I'm draining money from my family", this episode is for you. Laura Kleber spent years juggling too many products, carrying business debt, and questioning whether to shut it all down. Today she's pulling in 475 orders a month and loving every minute she works in her business. What made all the difference was a few…
You hit six figures. The orders are coming in. And yet, somehow you still can't pay yourself. If that sounds familiar, this episode is for you. I'm sitting down with Chantal, founder of Oh Color Me, a fast-growing coloring book business that doubled its first-year revenue, and she's pulling back the curtain on the cash flow problem nobody talks about when your business takes off. Listen in and…
If you've ever felt like you're working yourself into the ground and still going backwards, this episode is going to hit home. Andrea York runs Catch the Fire Worship Flags — a completely handmade, hyper-niche business — and just one year ago she was having her lowest revenue quarter ever, emotionally done, and seriously questioning her life choices. By the end of that same year, she had her…
What if the key to earning a paycheck from your online store isn't working more hours, but selling smarter? Amanda Whisman did exactly that, growing her sales month over month until she could walk away from her full-time teaching job. Today she's breaking down the strategies that made it possible. Listen in and learn: Why doing the scary thing (and narrowing your focus) allows you to market…
If you've ever had a sneaky suspicion that your conversion rate could be better—you're probably right. In this episode, we're sharing two things you can do today to start turning more of your traffic into paying customers. Plus, we reveal the ONE conversion killer we see on nearly every ecommerce homepage. What You'll Learn in This Episode: ✔️ The little detail most stores skip—but that can double…
You could be sending the right people to your store and still losing them in the first 10 seconds…and not even know it. In this episode, our Conversion Coach Kate Tilbury breaks down exactly why your homepage might be costing you sales, and what a few simple fixes can actually do for your revenue. Kate will walk us through these 3 simple fixes (that we'll be making together in the upcoming…
What if you woke up one morning, checked your stats, and realized your sales were up 521%...without running a single ad? That's exactly what happened to Wendy Mitchell, a botanical artist who went from relying on festival sales to pay her bills, to building real online sales from her studio in Colorado. Today she's walking us through exactly what she did — and trust me, you can do this too. Here's…
