Marketing visionary and Peter Drucker menteee, Mark Schaefer delves into the evolving landscape of marketing. Schaefer emphasizes the transformative idea that "the customers are in charge", highlighting that a significant...
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Marketing visionary and Peter Drucker menteee, Mark Schaefer delves into the evolving landscape of marketing. Schaefer emphasizes the transformative idea that "the customers are in charge", highlighting that a significant portion of marketing now occurs through customer-driven channels like social media, reviews, and word-of-mouth .
Recorded by ROC Vox Recording & Production Studios in Pittsford, NY. Learn more at rocvox.com.
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