Join me, your host, Shelby St.clair every Wednesday as we go behind the scenes of soul led entrepreneurship. You’ll hear the stories of women who share the good, the bad and the ugly of what they've overcome to be the boss in their life and business; leaving you with advice + a whole lot of inspiration to never give the fuck up on your dreams. I’m Shelby and I help coaches turn trauma into power, releasing your fears and no longer allowing limiting beliefs to hold you back from creating…
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What if the key to building a successful business wasn’t hustle but joy? In this episode, I sit down with Hannah McKitrick , founder of Dolce Vita Experiences , to talk about the power of living and leading from joy and how that energy can completely transform your business. After leaving the corporate world at 23 to attend culinary school in southern Italy, Hannah discovered something that would…
We are in a trust recession. There’s too much noise. Too many promises. Too much hype. And buyers are slower, more cautious, and more skeptical than ever. In this episode, I break down why referrals are no longer “nice to have” but essential. When trust is low, someone else’s voice carries more power than your best sales page ever could. Inside this episode, I share: What a trust recession…
In this solo episode, I’m diving into something most women completely overlook when trying to scale: Identity. If you’re hustling, plateaued, constantly tweaking your strategy, or feeling burned out… it’s not just a business problem. It’s an identity problem. Inside this episode, I break down what I call SHE-EO Energy — the embodied identity of the woman who leads with power, clarity, and ease.…
In this episode, I sit down with CPA and founder of Fixit Accounting, Nancy Benet , for a raw and powerful conversation about business, failure, taxes, and rebuilding from rock bottom. Nancy shares how she went from multiple failed businesses and $650,000 in debt to building a successful accounting firm rooted in alignment, commitment, and mindset work. This is not just a tax conversation — it’s…
Are you exhausted from constantly launching, burning out, and starting over? This episode is your wake-up call. I’m diving deep into the real reason so many entrepreneurs stay stuck in feast-or-famine cycles, creating offer after offer, chasing quick dopamine hits, and wondering why the income isn’t sticking. Here’s the truth: Live launches aren't scalable if your nervous system is fried. Inside…
In this episode, I’m joined by brand strategist Katie Holmes , whose work goes beyond visuals and strategy to the emotional core of a brand. Together, we explore what it really means to build a business as a woman — one that reflects your values, your emotional truth, and your ever-evolving identity. Katie shares how grief, purpose, and creative expression shaped her entrepreneurial path, and why…
In this episode, I sit down with Jaya Iyer , founder of Svaha USA , a clothing brand beloved by teachers and women who want clothes that actually reflect who they are, not outdated stereotypes. What started as a simple idea to create space-themed clothing for her daughter turned into a decade-long business built on integrity, patience, and listening deeply to the customer. Jaya shares the real…
In this behind-the-scenes episode, I sit down with brand strategist Adah Kruszlinski of Foreword Branding for a raw, unfiltered audit of my own business, brand, messaging, and online presence. Adah walks us through a full-blown brand therapy session pointing out where my words didn’t match my energy, where my visuals were off, and how I could simplify my mission to better connect with the women…
In this episode, I’m breaking down one of the most underestimated tools in your business: your energy . We’re talking about how your energy sets the tone for your life, your income, your leadership and how to actually shift it, on demand. From the breathwork I use to regulate in real-time, to how I play with energy through small manifestations and gratitude rituals, this episode is your reminder…
In this episode, I’m joined by returning guest Kelly Pender for a powerful conversation on identity, frequency, and what it really takes to become the next-level version of yourself. We break down Kelly’s Rich Coded process — from clearing subconscious blocks and nervous system resistance to rewiring old beliefs and encoding the new identity that matches your next-level wealth, visibility, and…
