Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.
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How do the top crowdfunding campaigns raise millions while the bottom 50% stay stagnant? Cate Diaz and Devin Ambron have the data: their agency, Market Chemistry, has run just under 80 capital raises and helped startups secure over $225 million. In this episode of Test. Optimize. Scale., host Jason Fishman, CEO of Digital Niche Agency (DNA), interviews Cate Diaz and Devin Ambron, the team behind…
What is the highest-returning ad channel most brands ignore? Podcast advertising. On average, podcast ads return 4.2x on ad spend, compared to roughly 3.6x for social media advertising, with TV and display lower still. Yet half of all podcast ad spots go unsold. In this episode of Test. Optimize. Scale., host Jason Fishman, CEO of Digital Niche Agency (DNA), interviews Cam Pritchard, CEO and…
If AI does not understand what you do, who you do it for, and the value you bring, it cannot recommend you. And if it cannot recommend you, you are invisible. Loralyn Mears, PhD, is the founder of STEERus and the author of Misinterpreted, a book about the hidden risk making brands and leaders invisible in the age of AI. Her career spans genetically engineering mosquitoes to fight malaria, the…
A 30-minute fix increased one company's revenue by $25M ARR. Hunter Harris has exited four companies and now helps Series A B2B SaaS startups fix the system problems slowing their engineering teams down. Hunter led product engineering at Silverpop, IBM, SalesLoft, Calendly, and Sendoso before founding Hunter Software Consulting. In this episode, he shares the through line of his entire career:…
Itay Golan is the CEO of Deals Agent and a former bank executive with 15 years of experience across the deal lifecycle at firms such as DealLogic, S&P Capital IQ, and Bloomberg. In his second appearance on Test. Optimize. Scale: Itay breaks down how agentic AI is leveling the playing field in capital markets, allowing small banks and funds to compete with the bulge bracket for deal origination.…
Most founders chase cold leads while their strongest growth channel sits untouched, the clients they already love. Referral expert Jeff Borschowa shows how to turn your top clients into a referral network that brings you more of the same. On this episode of Test. Optimize. Scale., Jeff Borschowa joins host Jason Fishman, CEO of Digital Niche Agency (DNA), to break down how real referral…
Hiten Sonpal is the CEO of RISE Robotics and a robotics industry veteran with over 20 years of experience. He helped generate $2B in revenue and ship 9M units at iRobot, and now leads the company behind the Beltdraulic system, a patented fluid-free alternative to traditional hydraulics that operates at 75% efficiency versus hydraulics' 25%. In this episode, Hiten covers the technology, the…
-Jeff Coleman has been running Google Ads campaigns since 2004, back when clicks cost 25 cents and keywords were king. In this episode, Jeff breaks down exactly how search advertising has changed, what most campaigns are getting wrong right now, and the proven approach his team uses to build consistent lead engines for service businesses. If you are spending money on Google Ads or thinking about…
Jack Hoss is the owner of RealDealCrew and host of the RealDealCast podcast, with over 850 episodes recorded. In this episode, Jack breaks down how he flips houses in the Fargo/Moorhead market, how he uses AI to underwrite multifamily deals, and the local SEO strategy that keeps his business visible and competitive online. If you're a real estate investor, operator, or entrepreneur looking to put…
Most real estate agents are grinding for now buyers and now sellers. The agents who actually build wealth are doing something completely different every single day. Kevin Cahill has been a managing broker since 1999, recruited and trained thousands of agents across multiple states, co-founded REALean Real Estate (saving sellers over $4 million in commissions), merged into eXp Realty, and built…
Most marketing fails not because of the platform, the budget, or the targeting. It fails because the story is feeble. Tom Ruwitch is the founder of Story Power Marketing and Implementum. He co-founded Sports Huddle in the late 90s, growing it from 2 to 85 people in 18 months and raising $5.5M in venture capital before exiting. He then founded MarketVolt, an email marketing software and agency he…
90% of agencies never sell, and most owners who do sell hate the price they get. This episode breaks down the boring work that separates the rare agencies that actually exit well from the ones that underperform. Our guest Nick Avaria is the founder of Agency Acquisitions out of Vancouver, Canada. His goal is to help reward people in agencies for their hard work, whether they're agency owners or…
