Corey Kirkendoll Named NSITSP President
One of the founding members, Kirkendoll focuses on strengthening the community!
techChannel:Results
techChannel:Results is the free newsletter from 40-year IT channel veteran Howard M. Cohen, sharing his observations and insights into how IT service providers build & continually grow their businesses. No editorial influence from advertisers or sponsors.
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Latest posts
Morphing for AI
One thing you always want to get the jump on is facing upcoming brutal truth. So, here we go!
What You Won’t Find Here
Here's why you want to read techChannel:Results regularly... or not!
Keeping a Human-in-the-Loop in Your AI-Assisted Marketing
You may consider yourself among those MSPs who many vendors still refer to as being “lousy at marketing.” That’s okay. Stay with me here…
Introducing "Channel Therapy"
Some channel partners celebrate their coaches. Others prefer Peer Groups. Still others attend conferences. Yet the majority don't seek help building their businesses from anyone. Let's change that!
On Messaging
You need messaging that quickly, crisply, and impactfully informs readers on the value you bring to them. Oddly, most of us are trained to write in ways that do anything but that.
What Do MSPs Sell Today?
Last time, on March 7, we asked what do you sell and how do you sell it. This time let’s drill down deeper and ask what MSPs sell today, and how that has changed over the past several years.
What Do You Sell? How Do You Sell It?
To answer these questions, you need to begin by asking what your customers buy and why they buy it. Arming yourself with those answers may change the way you think about what you sell.
Reboot
Howard M. Cohen returns to this Substack with renewed inspiration and a clearer, crisper approach. As always, please do the R-R-R, read, respond, and recommend!!!
What Do You Want… From your holidays?
This post first appeared on my other Substack, "What Do You Want?" so some of you may recognize it. Merry Christmas to all my tech friends and readers, and may you enjoy a happy & prosperous new year.