Much has been said about the supposed ‘rise of country music’ this decade. Country hits kept topping the Billboard Hot 100 in the past few years, and right now as I’m writing this, Choosin’ Texas by Ella Langley, a song that is as stereotypically country as Slimane’s 2024 Eurovision entry Mon Amour was stereotypically French, is spending multiple weeks at number one on that chart.
Meanwhile, Ordinary by Alex Warren, which dominated the chart in the middle of last year, is still somehow hanging around in the top 5. There is clearly a lot of demand for country right now. Some people have even linked the supposedly newfound popularity of country to the rise of right-wing politics associated with Trump, although I am strongly against that point of view, as I have previously explained.
However, I think the real question we have to ask is, is country’s popularity actually new? I mean, country has always been very mainstream in America, Canada and Australia. People who live in Europe and Asia might not be very aware of this, but country has always been huge in these three countries. The lack of country representation in the charts even in these three countries has long been very suspicious to me. I have long thought that the relative lack of country hits in the top ten, at least in these three countries, reflected the inability of chart rules to capture the music listening and buying habits of country fans. It basically meant that the charts were not accurately measuring everything that was out there. And somehow, between the rise of streaming and TikTok and everything in between, this issue has now been fixed, at least when it comes to country. Although it makes me wonder whether there are other genres that the charts are still underestimating.
Perhaps one day we will realize that the music charts we have known and relied on for so long were all just an illusion. Perhaps AI will be able to verify the truth of this claim one day in the not too distant future, presenting all the relevant evidence to justify it too. Would the charts still exist, or still be relevant, at that point? Or will it melt away into history, like the ‘monoculture’ itself? Are official or semi-official national music charts even relevant in a time when the monoculture is dead, when everyone is listening to different things? After all, my own personal chart’s 2025 end of year number one was indeed a country song, but it didn’t even enter the Billboard Hot 100! Even if the charts are not undercounting country anymore, there’s still a lot of great stuff out there it’s not capturing. And that’s a real shame.
No posts

Comments
Nothing yet. Say the first thing.
Sign in to join the conversation.