Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.
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Welcome back to Talking Marketing ! This is Season 2, Ep 2 , From Users to Advocates: The Art of Community Strategy . Everyone says they're building community. Almost nobody knows what that actually means. Meghan Arnold does. She's spent 20 years doing it — for a transit system, a global design conference, a beloved font brand, and thousands of Adobe creatives across North America. In this episode…
Welcome back to Talking Marketing. This is season 2, episode 1 . In a hyper-crowded market, generic campaigns are white noise. If you want to win enterprise-level accounts, you have to treat them like a market of one. On this episode, I am joined by award-winning marketing executive and strategist Sloan Newman to discuss his brand new book, "The Relationship Revolution: Mastering 1:1 Account-Based…
Welcome back to the last episode of Talking Marketing, season 2025-26. We close this year on a high with Bryan Fikes. 20 years in marketing. Multiple startups built. And a new AI agent named Bodhi. What happens when two decades of grit meets ultimate personal clarity and cutting-edge tech? You reinvent the entire entrepreneurial playbook. In this conversation with Bryan, we skip the surface-level…
Welcome back to Talking Marketing! 🎙️ In Episode 68, I sit down with Jeff Porter, marketer at EventPipe and hip-hop artist — to explore why success doesn't have to fit into a single box. From working with children with autism to spending seven years at one company, becoming the only marketer in the room, navigating competing opinions, and balancing a creative career in music, Jeff shares the…
Two years. One million doughnut samples. And a masterclass in brand stewardship. For National Donut Day, the Talking Marketing podcast goes behind the scenes of one of the most anticipated sweet-treat collaborations in recent history. In this exclusive episode, we sit down with Charlie Hodges (Krispy Kreme) and Shannon Salzano (Milk Bar) to unpack the strategic, messy, and brilliant realities of…
Welcome to Talking Marketing , Episode: 66 Neil Cohen - The Marketing Therapist. Most brands think they have a marketing problem. Neil Cohen has spent 40 years proving they have a listening problem. From the boardrooms of Hilton, Arby's, and Sega to over 300 companies advised across three continents — the pattern never changed. Brands that struggled weren't out-spent or out-creative'd. They were…
Welcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community. This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to build a design community from the inside. We went deep on: — The gap between what designers are trained to…
Hello and welcome back to Talking Marketing, Episode 64 — Agile Marketing: Beyond the Buzzword. In this episode, we sit down with Kamal Hans, an Enterprise Agile Coach and SAFe-certified practitioner based in Boston, who has spent his career helping global organizations — including Ericsson, Bose, Kronos, and Vistaprint — build more adaptive, collaborative, and effective ways of working. In this…
Welcome back to Talking Marketing , Episode 63 - The Business of Being Human In this episode, I sit down with Bob Cargill - former AMA Boston president, educator, and the mind behind upcoming "The Bob Cargill Marketing Roadshow". We explored a tension every marketer is quietly dealing with right now: Why "being authentic" suddenly became a marketing tactic What AI is actually changing about…
Hello and welcome back to Talking Marketing, Episode 62 - When Experience Becomes Authority - The Making of a Marketing Leader Not every marketer gets to see the industry from this many angles. Luxury retail. Consumer electronics. FMCG. Broadcast media. B2B. Across some of the world's most demanding markets. On the latest episode of Talking Marketing, we're joined by Amrita Datta, someone who has…
