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The line between elite athletic nutrition and everyday wellness continues to blur. While the sports nutrition category grew 23% in 2025, far outpacing the overall supplement market’s 12% growth, the expansion has been driven not by increased athletic participation, but by the democratization of performance nutrition — protein and other once-athlete-exclusive ingredients are now staples for…
Find out how GLP-1 confusion and AI-generated claims are forcing health brands to rethink regulatory strategy — and what to do about it.
In this edition of Supplement Shorts: probiotics use estrobolome to manage menopausal symptoms, short-chain fatty acids impact satiety hormones and new product launches focus on skin health.
A study based on survey results provided valuable information about how consumers are using creatine and what benefits they are getting from it.
Here's what's driving the market as lines between supplements and drugs continue to blur.
A proposed rule — making GRAS submissions to FDA mandatory and replacing the self-affirmed pathway — raises many questions, including whether FDA can pull it off.
Collaboration with SHEFEXIL aims to advance science, innovation and responsible commerce in natural health products through shared expertise.
Ingredient Idol is back for another year at SupplySide Global 2026 in Las Vegas and is welcoming nominations for longevity, biotics and adaptogens.
In this edition of Supplement Shorts: a new survey spelled out how Americans spend money on weight-loss, scientific reports showed the benefits of ingredients for cognitive and cardiometabolic health, and a Danone subsidiary launched a new dietary supplement brand.
The high price Procter & Gamble paid for supplement manufacturer Thorne is both a testament to the thriving nature of that business and to the industry's future growth prospects, observers said.
