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When Lake Villa District Library moved into a building twice the size of its old location, staff discovered that internal communication had become much harder. The solution wasn't simply building a better intranet. It was rethinking how staff connect.
Watch this video now #LibraryMarketingShow, episode 346 When your library promotes a book, what benefit do you usually talk about? Maybe it will help you learn something new. Build a skill. Expand your knowledge. Improve yourself. Those are all good... Continue Reading →
New research shows Gen Z is using public libraries more than ever. But they're not finding us the way you might expect.
Watch this video now I have a small scheduling change to share for Super Library Marketing and The Library Marketing Show. Over the past few months, I’ve settled into my role as Brand and Communications Director at Cincinnati and Hamilton... Continue Reading →
Watch this video now #LibraryMarketingShow, episode 345 What if the biggest threat to your library’s social media strategy isn’t another algorithm change… but AI? As we become more reliant on AI tools to create content, the trust that audiences have... Continue Reading →
This week, I got to participate in an informal, impromptu awards ceremony for one of my coworkers. Andy is a quiet, unassuming guy who loves to fish and has worked for the library longer than I have. He’s one of... Continue Reading →
Watch this video now #LibraryMarketingShow, episode 344 As libraries create more content on Instagram Reels, TikTok, and YouTube Shorts, many marketers are asking the same question: How will new ADA accessibility requirements affect short-form video? It’s an important question, and... Continue Reading →
Hello friends! I had a very different email planned for you today. I’d recorded and edited a video explaining how libraries could change a setting on Instagram to help protect photos of patrons and community members from being used by... Continue Reading →
Whether you're leading a new library marketing department or trying to improve an established team, learn how to build better systems, create alignment, strengthen messaging, and lead lasting change.
Watch this video now #LibraryMarketingShow, episode 343 When patrons ask why they have to wait weeks for an ebook or why a title isn’t available on demand, it can be difficult to explain what’s really happening. You know that publisher... Continue Reading →
Watch this video now #LibraryMarketingShow, episode 342 Managing posters sounds simple until you’re responsible for dozens of them. A viewer recently asked how to keep library displays current without spending hours tracking down outdated posters. It’s a challenge many libraries... Continue Reading →
