
Niko Partners observations at ChinaJoy 2026
Read our writeup on what was different from this year's edition, which ran under the theme “Level Up with AI"
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Read our writeup on what was different from this year's edition, which ran under the theme “Level Up with AI"

Highlights from Niko's new India Player Behavior and Market Insights Report

The game recently surpassed the 40 million players milestone ahead of its full 1.0 release last month

SEA player numbers to surpass 300 million this year, underscoring its position as one of the world’s largest, and most important, gaming audience.

Niko Partners forecasts over 2,000 domestic and import games to be approved this year.

A number of major Chinese publishers that maintained a strong presence in recent years are absent from the consumer exhibition area

The studio aims to achieve for India what Wukong accomplished for China through the locally developed, culturally rooted games with international audiences

Shooter titles dominated China’s livestreaming landscape in June 2026, standing out as some of the month’s most-watched content.

Most well-known for Genshin Impact, the company was valued at approximately $30 billion.

The decision follows significant backlash from the game’s community