The Art of SEO as an Artist

There are a thousand things I’d rather spend my day doing than obsessing over SEO.

I’d rather be painting, designing a new collection, arranging flowers on the kitchen table, or sketching ideas that may never make it past my notebook. But we create in a world driven by algorithms, viral moments, and reels that somehow change the course of a business simply because they were played one more time than the last.

As creatives, we don’t just make beautiful work anymore—we also have to make sure people can actually find it.

That’s where SEO comes in.

SEO, or Search Engine Optimization, is simply the practice of choosing the right words so search engines understand what you’ve created and can connect it with the people looking for it. It’s less about “gaming the system” and more about making your work discoverable.

I was at lunch this week with a friend who is dreaming up a new business. She told me she hoped to avoid social media altogether, and it made me wonder: Is that even possible today? Social media often feels like the price of admission for running a creative business, but I don’t think it has to be the only way people discover your work.

That same week, I had a message from a well-known client who said, “I’m not sure this DM will even reach you with so many followers.” It made me smile because the truth is—I saw it immediately.

We’re living in a world where we’re perpetually online. Whether you love social media, tolerate it, or wish you could step away from it entirely, your website can become one of your most valuable marketing tools. Unlike a post that disappears after a day or two, a well-optimized website keeps working for you while you sleep.

So today I’m sharing the SEO practices that have consistently brought qualified traffic to my website. These are the strategies I wish I’d understood sooner, and the ones that continue to help collectors, clients, and collaborators find Studio E Bloom without relying solely on social media.

Here are the headlines…dive into my blogpost for more details.

1. Keyword Research: Free keyword research tools include:

   • Google Autocomplete

   • Google Search suggestions

   • Pinterest search

   • Google Trends

   • Google Search Console

2. Optimize Every Product Page

   Instead of writing: “Beautiful watercolor print.”

   Write something more descriptive:

   “This hand-painted botanical watercolor print features lush green foliage inspired by English cottage gardens. Printed on archival paper, it’s perfect for gallery walls, living rooms, nurseries, and timeless interiors.”

3. Write Better Product Titles

   Avoid generic titles like Watercolor Print #12

   Instead use descriptive titles:

   • Botanical Watercolor Art Print

4. Write Strong Meta Titles and Meta Descriptions

5. Optimize Your Images

6. Make Your Website Mobile Friendly

These are just the start to hitting the SEO jackpot…. more here.

until next week,

Elizabeth

Highlights from this Week @studioebloom