The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business…
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AI can make marketing faster, but it cannot fix weak decision-making. In this episode of StrategyCast, Lori Jones talks with Oversight CMO Jeff Chancellor about why marketing leadership in the AI era depends on trust, systems thinking, and the operating discipline behind the technology. As AI moves from experimentation into everyday business infrastructure, marketing leaders face a bigger…
AI is changing how B2B buyers research, evaluate, and choose vendors. As automation and AI-generated content become more common, trust, community, and authentic human relationships are becoming the real competitive advantage. In this episode of StrategyCast, Lori Jones sits down with Carter Hostelley, founder of Leadtail, to explore why community-driven marketing, advocacy, and credibility matter…
Most companies think growth comes from better marketing. In reality, the right strategic partnerships can build buyer trust, strengthen credibility, and accelerate revenue in ways marketing alone cannot. In this episode of StrategyCast, Lori Jones sits down with Fabian Eckstrom-French, Director of Partner Development at Guru, to explore how strategic alliances create competitive advantage far…
AI can help marketers move faster, but if it comes at the expense of authenticity and trust, it could do more harm than good. In this episode of StrategyCast, Lori Jones sits down with John Golden, Chief Marketing and Strategy Officer at Coevera, to discuss why trust is becoming the most valuable competitive advantage in modern marketing. They explore how AI is changing the way brands communicate,…
Brand strategy is changing. The brands creating lasting growth are not just running campaigns; they are building movements that people want to join. In this episode of StrategyCast, Lori Jones sits down with movement marketing pioneer Scott Goodson, founder of StrawberryFrog, to explore why movement thinking is replacing traditional advertising and how organizations of any size can rally…
Most buyers no longer trust marketing claims at face value. They investigate, compare, and verify before they believe. In this solo episode of StrategyCast, Lori Jones explains the four layers of proof that help brands build buyer trust in an increasingly skeptical marketplace. As AI makes content easier to create, unsupported claims are losing value. Buyers now examine leadership behavior,…
Prompt engineering is useful, but it isn't the marketing skill that will define the future. In this episode, Lori Jones and Dan Nestle explain why strategic thinking, authority, and AI-powered research are becoming the real competitive advantage for modern marketers. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast…
As AI reshapes marketing, the brands that win won't be the loudest. They'll be the ones customers trust. Discover how authenticity, transparency, and customer experience are becoming the keys to long-term growth. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips,…
Crushing pressure can trigger reactive habits, but great marketing leaders rise above. In this StrategyCast episode, learn powerful techniques to sharpen your thinking, boost team alignment, and stay focused on the big picture even when the pressure feels nonstop. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter.…
Is your brand's promise falling flat? In this episode, we reveal how today’s buyers demand proof, not just words. Learn the secrets to closing the trust gap, building lasting credibility, and turning every touchpoint into a reason customers keep coming back! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll…
Is AI helping your marketing, or quietly damaging customer trust? In this episode of StrategyCast, Lori Jones sits down with Fred Wiechmann to explore how marketers can use AI to improve efficiency without sacrificing authenticity, trust, or meaningful customer relationships. Discover why the most successful brands put strategy before technology, how to avoid common automation mistakes, and…