Strategy with Sally (formerly Straight Talk with Sally) Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action. Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable…
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Are Your Leads Slipping Through the Cracks Before They Become Clients? You might not need more leads — you might just need a clearer way to manage the enquiries you already have. In this Straight Talk with Sally episode, we're talking about your lead pipeline and how to stop warm opportunities from getting lost in inboxes, DMs, spreadsheets, notes, and memory. If you've ever forgotten to follow…
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Strategy with Sally is revisiting one of our most powerful conversations—this time with Allyson Brown , Director of Everheal, creator of the 4-Step LIFE Formula Program , and a PhD-trained analytical researcher who transformed her own life after overcoming Multiple Sclerosis. Joined by co-host Ash, Customer Success Manager , Sally sits down with Allyson to explore the deeply personal journey that…
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How do you stay consistent long enough to publish 600 podcast episodes ? In this special milestone episode of Strategy with Sally , Sally Sparks-Cousins and her team pull back the curtain on the systems, workflows, and habits that have helped them consistently create content for over seven years. From planning episodes and managing guests to editing, repurposing content, and building repeatable…
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Not every business needs a complicated follow-up system—but every business does need the right follow-ups happening consistently. In this episode of Follow-Up Quick Tips , Sally shares the three essential follow-up stages every business should have in place: inquiry follow-ups, appointment follow-ups, and proposal or quote follow-ups, along with why consistency matters more than complexity. Learn…
When a lead suddenly stops responding, it's easy to assume they're no longer interested—but that's not always the case. In this episode of Follow-Up Quick Tips , Sally shares how to follow up with quiet leads in a way that feels helpful, respectful, and easy to respond to, without sounding pushy or desperate. Learn simple follow-up messages that encourage honest replies, give people permission to…
In this episode of Strategy with Sally , Sally welcomes Oginga Carr, book strategist, publisher, Certified High Performance Coach, and founder of Epiphany Consulting. Oginga shares why writing a successful book isn't about discipline alone—it's about having the right strategy, structure, and positioning from the very beginning. He explains how entrepreneurs can transform their knowledge,…
