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Story Lab · Aug 25, 2026

Master Social & Digital Strategy—No Big Budget or Followers Required

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Story Lab NYC · Story Lab

Building an audience as an independent creator can feel like shouting into the void. Algorithm shifts, pay-to-play promotion, and the pressure to go viral often leave us spending more time tweaking social strategy than actually making art.

If you’re ready to cut through the noise and build an online presence that actually drives results, join us for our next monthly Story Lab in-person gathering at Planet X Studios.

We are excited to welcome guest speaker Janie Ho for a practical, actionable masterclass on navigating social and digital channels—even if you’re starting from zero.

  • Location: Planet X Studios | 180 Maspeth Ave, Brooklyn, NY 11211

  • Format: Presentation + Q&A + Open Networking (Lite bites & beverages provided)

  • Attendance: Free RSVP required (Limited to the first 40 attendees)

👉 RSVP to Secure Your Spot on Luma

In this session, Social & Digital for Creatives — Even Without Budget or Followers, Janie will walk us through:

  • Strategic Social Media: How to approach key platforms (LinkedIn, Facebook, Twitter/X, Instagram) and leverage AI SEO to build visibility.

  • Your Digital Hub: Why owning your online components (like your website) is essential for long-term independence.

  • Free Tools & Growth Tactics: An overview of free resources, networking groups, and IRL/online event platforms to find your audience.

  • 6:00 PM – 6:40 PM: Doors Open (Grab a drink and connect with fellow creators)

  • 6:40 PM – 6:45 PM: Welcome & Opening Remarks

  • 6:45 PM – 7:30 PM: Presentation: Social & Digital for Creatives with Janie Ho

  • 7:30 PM – 9:00 PM: Open Networking

  • 9:00 PM: Event Concludes

Janie Ho is a TEDx speaker, longtime journalist, digital growth leader, and photographer. Her extensive media background includes news growth leadership at NY Daily News, GQ, NY Mag, BusinessWeek, CBS, and ABC News, alongside strategic analytics at LinkedIn.

A 5x lauded speaker across NYC, DC, and LA, Janie serves as an adjunct professor of social media at SUNY FIT and a guest lecturer at NYU and Boston College. Through her work, she empowers entrepreneurs, creatives, and companies to turn digital strategy into real, measurable ROI.

Connect with Janie online:

Space at Planet X Studios is capped at 40 participants to keep discussions interactive and engaging. Make sure to claim your registration early.

👉 Click here to RSVP for the workshop

Read the original on storylabnyc.substack.com

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