I want our customers to feel like very important people (even if they aren't Stonemaier Champions), so I appreciate the variety of these VIP techniques. https://stonemaiergames.com/10-ways-to-offer-vip-status-without-exclusion-gatekeeping-or-elitism/
I follow Games Unlimited PGH (@ gamesunlimitedpgh ) on Instagram, and Kylie frequently offers really helpful retailer perspectives for publishers to consider. One of his recent videos (actually a repost from a few years ago) was both surprising and insightful in a few different ways, as Kylie reveals that he--a very successful retailer--does not like promos.…
On Sunday afternoon I received an email with a question that stumped me. I knew the answer, but I was at a complete lack of resources to provide an adequate response. The question was, “Do you make any games other than Wingspan?” https://stonemaiergames.com/this-question-about-our-games-stumped-me/
I recently read an interesting announcement on Board Game Wire that Scott Brady (co-designer of one of my favorite party games, Caution Signs, along with some others I really enjoy like Boop and Hues & Cues), is trying a new “proof-of-play” model of publishing through his company, A Game Studio. Their goal and methodology is to make a single, small print run of selected games “to generate…
Welcome to Gen Con week! In a similar way to Essen Spiel, the games, announcements, and events at Gen Con attract attention well beyond the tens of thousands of attendees (which is both a lot of people and also a very small percentage of people who play games worldwide). https://stonemaiergames.com/gen-con-2026-stonemaier-games-and-2-hidden-gems/
Have you ever been on the fence about buying or backing a game? You're following along, you've watched some playthroughs and reviews, you have trust in the publisher, and you can afford the price. The game intrigues you, but you're just not sure yet. What questions do you ask to put you over the edge? https://stonemaiergames.com/what-puts-you-over-the-edge-to-buy-back-a-game/