Relationships Don't Get You Media Coverage. News Does.
Knowing reporters may open a door, but it won't convince them to do a story that isn't worth telling
Steve Honig
Issues and topics of the day through a public relations lens.
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Latest posts
Why Reputation Is Becoming More Valuable Than Brand
Brand awareness may open the door, but reputation determines long-term success
The Real PR Genius Behind the Taylor Swift-Travis Kelce Wedding
Why the year's biggest celebrity event was less about publicity than disciplined reputation management
Why Most Thought Leadership Isn't Thought Leadership
A closer look at the increasing gap between content marketing and true thought leadership
Why the Decline of Local Media Should Concern All of Us
The disappearance of hometown journalism is creating consequences far beyond the newsroom
The New Reality of Media Relations in a Fragmented Media Landscape
What communicators must do to break through a faster and more divided news cycle
Does Intent Matter?
How social media, viral outrage and accountability have changed the way we judge public mistakes
Branding Sets the Promise, Public Relations Delivers the Proof
Why public relations is essential to brand credibility
The Blurring Line Between Journalists and Creators
The future belongs to those who can balance trust and reach
A Practical Framework for Meaningful Public Relations
Aligning strategy, channels and business objectives drives real impact