#StartupsUnedited is a long-running podcast founded by Jorge Soto in 2015, originally recorded out of his San Francisco apartment and now evolved into a modern founder-led media platform. The show features interviews, roundtables, and live conversations with top entrepreneurs, operators, investors, and GTM leaders. New episodes are released regularly, covering what actually works in building, scaling, and surviving startups - no fluff, just real conversations and timeless insights.
Subscribe:.rss.atom.json.md.m3u.pls
Live Last read · last published · next check
Saves to your Listen queue, to pick up on another day or another device.
AI has completely changed what it means to build a startup.In Episode 107 of #StartupsUnedited, I sit down with Alex Ray, Principal at Pioneer Square Labs, to talk about how AI is transforming startup creation, competitive moats, go to market, AI search, and what founders need to get right in this new environment.Alex has spent his career building companies. At Pioneer Square Labs, he works on…
If you're wondering how AI is changing sales, startup GTM strategy, and revenue growth, this episode is for you. In Episode 106 of #StartupsUnedited, I interview Mark Roberge, Co-Founder of Stage 2 Capital, former HubSpot CRO, and author of The Science of Scaling, explains how the best startups are using AI to improve sales productivity, measure AI ROI, and build AI-first GTM organizations. After…
AI is transforming marketing faster than most teams can adapt. In this episode of #StartupsUnedited, I sit down with Brad Smith, Co-Founder of uSERP and Founder of Codeless Interactive, to discuss how marketers can move beyond AI hype and build practical systems that drive results. Topics covered include: • GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) • The future of…
AI search is changing how buyers discover brands.In this episode of #StartupsUnedited , I sit down with Devin Pickell, Founder of Do I Need SEO, to discuss why YouTube has become one of the most important channels for SEO, GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), and AI visibility.As platforms like ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews…
AI search is changing how buyers discover brands.In this episode of #StartupsUnedited, I sit down with Jake Sotir, SEO & Organic Growth Manager at Practice Better, to break down how AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), AI visibility, and LLM-powered search are reshaping modern marketing.If you are a founder, CMO, growth marketer, SEO leader, or agency trying to…
AI is changing more than software.It is changing the entire economics of SaaS.In this episode of #StartupsUnedited, I sit down with pricing and go-to-market expert Roee Hartuv, Senior Pricing Advisor & Head of GTM Expertise at Willingness to Pay, to discuss why traditional seat-based SaaS pricing is breaking, how AI is destroying margins, and what founders need to understand before they…
What does it really take to build a company that wins - and gets acquired by a giant like Salesforce?In this episode of #StartupsUnedited, I sit down with John Andrews (Co-Founder & CEO of Cimulate, now part of Salesforce.com) to break down the real playbook behind building, scaling, and exiting a category-defining AI company.We go deep on:Why your co-founder choice is everything (and how to get…
What does startup success really look like?In this episode of #StartupsUnedited , I sit down with serial entrepreneur Eric Litman, a serial founder whose companies have consistently led to major outcomes, to unpack the real, unfiltered truth behind building companies, managing pressure, and staying grounded through it all.This isn’t a highlight reel.This is what founders actually go through.🔥…
In this episode of #StartupsUnedited , I sit down with Vignesh Ravikumar, Partner at Sierra Ventures, to break down what actually matters in building and scaling startups in the AI era.They go deep on:-Why AI gets you 80% of the way, but not the last mile-The rise of “systems of context” as the real competitive moat-How founders should think about moats in 2026 and beyond-What separates elite…
In this episode of #StartupsUnedited , I sit down with serial entrepreneur Jonathan Friedman to break down how AI is fundamentally changing how startups are built, funded, and scaled.Jonathan shares his journey from building companies like DemoStack to rethinking the entire startup playbook - and why the traditional VC-backed model may no longer be the default path for ambitious founders.We dive…
