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Sports Pundit

The Voice of the Sports Industry.

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AMR Network Launch Shows Why Exclusivity Doesn't Always Make Sense... 🏎️

Plus, Collecto Becomes First Equity-for-Sponsorship Deal of Como 1907 and Google Pixel Announce Partnerships with Barca, Bayern, and PSG...

Shergul Arshad [#91]: How Aston Martin has Capitalised on North America's Commercial Interest in F1 🏎️

Listen now (37 mins) | On this episode of the Sports Pundit Podcast, I'm joined by Shergul Arshad, Head of North America for Aston Martin Formula One Team 🏁

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Why Juventus Streamed its Pre-Season Matches on EA Sports 📲

Plus, Revolut becomes Como 1907’s Official Front-of-Shirt Partner, and WSL’s secondary competition rebrands as The Subway Players Cup with a new Swiss-style format...

Isabelle Van Coevorden [#90] - Growing the Seattle Seahawks Globally

Listen now 🎧 | On today's episode, we're joined by Isabelle Van Coevorden, Managing Director of Global Markets at the Seattle Seahawks.

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Data (on the) Lake: DeepMind Hackathon Becomes Como 1907's Latest Initiative to be More than a Football Club 🧠

Plus, Chelsea become first Premier League and WSL club to launch an official Strava presence and MLB signs Indian cricket star Suryakumar Yadav as ambassador...

The Pitch [#07]: Should Teams Create an Honours List to Celebrate their Greatest Fans?

On this episode of The Pitch, Andy and Drew welcome new co-host Dom, who arrives with a big opening pitch focused on an “honors system” for fans, built like a Hall of Fame for the people who actually create sports culture on the ground.

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Tennis Australia Partners with the PGA TOUR for Presidents Cup ⛳

Plus, Andy and Jamie Murray launch “The Set” YouTube channel 🎾 PGA Tour approves promotion and relegation structure from 2026 ⬇️

What to Expect as Monzo Brings its 'Blue Sky' Thinking to English Cricket 🏏

Plus, Tennis Australia partners with the PGA TOUR for Presidents Cup, and USTA launches inaugural Connect Innovation Challenge...

Why Dagenham & Redbridge Is the Right Stage for a Football Media Summit... ⚽ 🏟️

Plus, The FA and Snapchat launch AR lenses for World Cup and Perk's CMO reveals why they chose the Audi Revolut F1 Team as their first sponsorship deal...

Jada Balster [#89] - How Perk is Using Sport to Accelerate Brand Growth in a New Era of B2B Marketing 🏎️

On today’s episode of the Sports Pundit Podcast, I’m joined by Jada Balster, CMO at Perk.

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