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Three promotions. A fanbase that's grown from 116,000 to 27.6 million in five years. Wrexham AFC director Sean Harvey sits down with SportsPro's CEO Nick Meacham to unpack what's actually driving the club now that the Hollywood novelty has worn off. Harvey walks through how Wrexham has built out a full executive structure to support its growth, including a CEO handling day-to-day operations and…
In this special live edition of the SportsPro podcast, recorded at SportsPro Investment Summit in London, SportsPro editor Steve McCaskill is joined by Bex Smith, founder and CEO of Crux Football, and Michael Broughton, co-founder and partner at Sports Investment Partners, to look at the rise of disruptor properties. They discuss disruptors as an investment asset and what separates a genuine…
For decades, the sports industry has relied on broadcasters to fund growth, distribute content and monetise audiences. But what happens when that model starts to change? In this episode, SportsPro CEO Nick Meacham sits down with Mark Locke, CEO of Genius Sports, to explore how leagues, teams and technology companies are adapting to a new era of fan monetisation. Locke discusses Genius Sports'…
Sport’s best content doesn’t happen by accident. Behind every viral clip, every campaign that cuts through, every piece of creative work that moves the needle commercially, there's a person, a team, and a strategy. But rarely does that person, team or strategy get the recognition or coverage they deserve. SportsPro and Greenfly’s recently launched Short-Form Showcase is designed to fill that void…
F1 has gone from 13 commercial partners a decade ago to around 33 today, from a paddock that barred drivers from posting on social media to an always-on content operation, and from a linear US broadcast deal with ESPN to a streaming partnership with Apple. Liam Parker, chief communications and corporate relations officer at F1, has a simple framing for all of it: none of it works unless the racing…
SportsPro speaks to Paceteq chief executive Alexander Bodo to learn how decades of data analytics and AI experience in motorsport can be harnessed by soccer to drive performance, aid recruitment, and drive further efficiencies on and off the pitch. Bodo explains why culture and technology has held back soccer in recent years, with a lack of unified data platforms and in-house skills among the…
Former England cricketer and national team selector Ed Smith talks to SportsPro about the changing nature of leadership. He explains how leaders must balance data driven decision making with human judgement and the need for human centric AI strategies. He also discusses the importance of building strong teams and the value of formal education in leadership. Ed Smith is the co-founder and director…
The Commonwealth Games have faced one of the most turbulent periods in their history. After Victoria pulled out as host in 2023, uncertainty loomed over the event’s future, its relevance, and whether the traditional model could survive. Now, with Glasgow hosting the 2026 Commonwealth Games on a significantly reduced budget and a condensed planning timeline, Commonwealth Sport is positioning the…
Former New Zealand captain Bex Smith spent much of her football career playing in Europe and came away convinced that the structures underpinning the women's game were holding it back. Now, as the founder and chief executive of the Crux Football multi-club group, the former Fifa executive is implementing an ownership model built on carving women's teams out of the men's structure to run them as…
Prem Rugby CEO Simon Massie-Taylor talks SportsPro through plans to make league more financially sustainable, grow the audience and take advantage of sport’s rise as an asset class.
Brad Ross worked on four Fifa World Cups during more than a decade with Coca-Cola, but he likens the expanded 2026 edition to having 104 Super Bowls in five to six weeks. Now, as managing director of global marketing partnerships at Bank of America, he is overseeing the financial services giant’s first-ever sponsorship of soccer’s flagship international tournament. In this episode of the SportsPro…
Beth Barrett-Wild has fond memories of the 2017 ICC Women’s World Cup final, which England won on home soil. Nine years later, as the tournament director of the upcoming ICC Women’s T20 World Cup, she is leading the ECB’s efforts to ensure the event accelerates the long-term growth of women’s cricket in England and Wales. In this episode of the SportsPro Podcast, Barrett-Wild sits down with…
