Episode 63. One Diamond. 30 Ballparks.
How Baseball’s Perfect Diamond Shape Nestles Within 30 Unique Ballpark Configurations.
Sports Branding
Sports Branding is the "Authentic" Voice of the Industry. Where sport, brand, and culture collide.
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Tom Nikosey: An Illustrious Career & the Seattle SuperSonics Logo Redesign
Tom Nikosey helped shape some of the most recognizable visual identities in sports, music and entertainment—and in this special edition of the Sports Branding Podcast’s Design Legends series, we explore the stories behind that remarkable career.
Episode 62. An Orange and Oatmeal Basketball.
How the original WNBA ball made the new women's basketball league relevant in 1997.
Episode 61: What's a Pillbox Baseball Cap?
The NL's Centennial Season Brought a Long Since Forgotten Cap Style Back in Baseball.
Episode 60: Less Cover. More Clever.
How Levi's Could Have Scored a Golden Goal by Covering Their Familiar Batwing in Denim.
Episode 58. The New York Knicks Logo Design.
The Actual Behind-the-Scenes Story of How the Knicks Logo was Created in 1991.
Episode 57. Time to Show Orange Respect.
Is Orange the Most Unappreciated Color in Sports Branding History? Let's Peel It Back.
Episode 56. NBA Finals 1999 vs. 2026. How the Fan Experience Has Changed.
How the Fan Experience Has Fundamentally Changed 27 Years Later.
Episode 55. Presenting to a Client Who Is Blind.
The 2003-04 NBA Cleveland Cavaliers Rebrand Presented a Unique Design Challenge.
Episode 54. The Sport of Kings.
Our creative team onboarded in real-time becoming trusted custodians of the US Polo Assn. brand experience.